New app TrueView goes head-to-head with Tinder

Tinder only launched in 2012, but already new apps are trying to make its popular “hot-or-not” visually-based format a thing of the past. TrueView, a new location-based dating app wants its users to take dating a little more seriously.

TrueView is based out of London, and its founders advocate a switch from Tinder to improve not only your dating experience, but your odds of matching with someone at all. As many people as there are logging on to Tinder regularly, TrueView points out there are 998 million rejections daily.

The app works more like a social media platform than a traditional dating app. Similar to an app like Zoosk, TrueView logs a person’s actual behavior while using the app so users have a better, “truer” view of who they really are. Users are encouraged to share things they love to do (while they are doing it), discovering people who have similar interests. The app has a “stuff to do” section which lists events, clubs, restaurants, sports and concerts in your local city. The “news” section keeps you up to date on the things most important to you, and prompts more discussions.

The idea behind TrueView is that you can have a more organic conversation online first to see if you’re interested in someone before you meet him/her – as opposed to just swiping through photos.

True View was inspired by Andrew Ibbotson, one of the founders whose real-life online dating experience left him frustrated. He was tired of the hook-up scene and a lot of matches that led to nothing, spending more time and money for very little return. He wanted to create a better experience for himself, so he teamed up with friends Matt Verity and Damian Mitchell. They came up with the idea of a service that uses what they call "real-time micro-blogging" to make two people meeting feel more organic – and True View was born.

Tinder is still the app to beat, despite all the recent apps who are trying to outdo it, like TrueView. But it seems there is room for a new player, since even the celebrities who made it popular are now starting to turn against it. As actor Sam Smith said: "No offence to people who go on Tinder, but I just feel like it's ruining romance...why would I swipe people who are 'unattractive' when I could potentially fall in love with them?" 

TrueView is betting the people who become disillusioned with Tinder will look to the app for a new experience. While this may be true, it has hit some bumps along the way. According to a dozen reviews in the Google Play store, people are encountering some bugs with the technology, but they have had a few thousand installs so far.

TrueView is available on both iTunes and Google Play. Currently, the app isn’t available yet in the U.S.