Meet GOWiNGiNG, The New Double Dating App

I'm twenty-quietly-mumbles-a-second-number, so I'm practically bound by law to try out every new app that hits the market. Tinder still seems to be the big one taking the Millennials by storm, but the latest mobile dating experiment to cross my path is GOWiNGiNG, an iOS app that calls itself "the double dating app for everyone."

Ok, I'll bite. Why not?

GOWiNGiNG officially launched in the iTunes store last month, and claims to be the "first mobile/social double-dating app of its kind." I have a hard time believing that, but whatever...I'll go with it. The point is obvious: meet new people without the pressure and awkwardness that usually comes with meeting strangers.

Users can invite their friends to download the app for free and become their WingMen or WingGirls via Facebook or email. If they're more interested in meeting new people (or just don't have any friends), users can also use the app itself to find a WingMan or WingGirl. They can then search for local men or women to take on dates together with their newly-acquired wing. Even those who are already in relationships can take advantage of the app, by using it to find other couples who are looking for double dates.

Here's what the founder, Robert Jaggers, has to say: "I've found that there are so many people who really want to take advantage of dating websites and meetup app technology, but they're a little leery of going out on solo dates with a stranger. That's understandable, and that's why I created GOWiNGiNG. It's a more social, less intimidating and more fun way to date, and it's ideal for anyone who's shy or anyone who just knows they really shine when they have their best friend around."

I can get on board with that. What I can't get on board with is the ridiculous stylization of the name: GOWiNGiNG. Was that awful capitalization really necessary? Does it somehow get the point across better than "GoWinging" would have? I seriously doubt it.

I can't say I find the site much more appealing, either. The cheesy stock photos are not doing it for me, nor is the equally-cheesy logo that looks like it was nabbed directly from a wannabe pickup artist's website.

I hate to judge a book by its cover, because for all I know the app is great, but as an Android user that's all I have to go by at this point. And my hunch is that Grouper and Tandem are doing the group meetup thing way better.