Contributed by: ElyseRomano Friday, September 01 2017 @ 08:53 am
How many trends and buzzwords can you fit into a single business idea? Matchpool may have set a new record.
The company is a dating platform that describes itself as “a decentralized matchmaking protocol which uses group dynamics to help participants match with each other.” Others simply call it “Slack Meets Tinder.”
Matchpool raised over $5.7 million in 48 hours in an Initial Coin Offering (ICO), a crowdfunding mechanism modeled after the Initial Public Offering (IPO) process of conventional companies. And in keeping with that high-tech theme, Matchpool’s most successful users earn cryptocurrency rewards for their matchmaking efforts.
The Matchpool platform allows anyone to create Slack Channel-esque shared interest groups called ‘pools’ for free and invite members to join. The pools facilitate connections between potential dates by allowing them to congregate in communities tailored to their interests and needs. Pool owners can set their own ‘pool rules’ and terms, and they’re rewarded when they create matches within their pools.
The platform is powered by an in-app cryptographic token economy. The tokens, called Guppies, can be purchased or sold with real money and used to access private pools or purchase content. They’re also used to incentivize matchmaking - when a match is made, Matchpool’s algorithm automatically rewards the pool’s owner.
Matchpool states its mission in predictably lofty terms: “To make the world more synchronistic and connected within communities by creating a fair, incentivised based community platform that will enable anyone to open their own community inside the network.”
Its practical applications are more interesting. Dating is obvious, but Matchpool also suggests that its platform could be useful for the employment and recruitment industry - recruitment agencies and individuals could become pool owners, and match employers with employees.
“We initially created Matchpool to be a dating platform, but quickly realized the technology can be applied to so much more,” said[*1] Yonatan Ben Shimon, CEO of Matchpool. “Soon, we’ll offer developers the opportunity to build custom apps within Matchpool to provide extra avenues for community members to initiate, maintain, and be rewarded for creating meaningful connections. This idea can be stretched across any shared interest group to bring people together from anywhere in the world.”
“We built Matchpool based on the needs and interests of the community, and participants have tested the platform to provide feedback and new feature ideas,” said Maximus Richardson, co-founder of Matchpool. “We look forward to continued feedback from the community as we prepare for our eventual Beta launch.”
Learn more about the platform here[*2] .