Match.com teams with Mensa and Android Wearables

Do you want your dates to be more intellectually stimulating? Do you get bored with conversations about where to eat or what movie to watch when you could be discussing political ideology or philosophy?

If the above describes you, and you prefer brains over beauty and boredom, then you might be interested in Match.com’s new partnership with the Mensa community. American Mensa and Match.com have teamed up to provide a dating experience exclusively for Mensa members, as well as provide all Match members access to some of the most intelligent people in the nation. 

According to Match.com, 80% of singles say they “must have” or find it “very important” to be with someone of the same intelligence level.  Additionally, 89% of singles would make a commitment to someone who was considerably better educated or more intellectual than themselves.

Because of the partnership, Match members will now have the ability to add a Mensa badge to their profiles to express their interest in the High IQ organization and will also have the opportunity to take the Mensa practice test for $1 at the Match.com Blog now through July 6, 2014.

While I’m not a fan of limiting your options when it comes to dating – everyone should meet a variety of people instead of just dating your type – it might be interesting to see how effective this partnership will be in creating lasting matches.

Match’s Chief Scientific Advisor Dr. Helen Fisher stated, “Why do we want a smart partner? Because intelligence is correlated with many benefits, including:  higher income; sense of humor; creativity; social skills; coordination; and problem solving. These are sexy.  Money can buy a sexy evening on the town. People everywhere gravitate to smart lovers, because an intelligent partner comes with a host of sexy perks.”

Daters with high IQs are not Match.com’s only focus. It was also recently announced that the company will be one of the first dating apps offered with Android Wearables; small, powerful devices worn on the body. So daters – there isn’t a need to constantly check your mobile device or computers. Instead, just look down at your wrist at your Wearable and check for messages, view and rate your daily matches, and find singles nearby. (Although I’m not really sure there’s much difference, since our phones are always in our hands anyway.)

Traditional online dating services are starting to branch out and appeal to new markets in order to remain relevant as new, trendy dating apps emerge. But Match.com seems to have a handle on its membership and continues to innovate. I’m curious to see what’s next.