HowAboutWe Launches New Messaging App for Couples

How About We
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Dating apps are trying to step up their game and attract more users in order to compete with each other more effectively. After all, quantity means success in the online dating game, as we’ve seen first from established online dating sites like Match.com and now from popular apps like Tinder.

Because of the stiff competition, HowAboutWe is taking extra steps to distinguish itself in the online dating world – namely, by cultivating relationships instead of keeping more people in the dating game. This month, they launched a new standalone messaging app for couples that lets two partners share multiple types of content and create a story together.

The new app is You&Me, and it gives users a chance to have a little mobile fun with their relationship. It is an app that provides direct, exclusive communication between you and your partner.

With You&Me, you now have options for the types of messages you can send your love – photo, text and video messages – as well as the ability to send voice memos and a favorite song. “This made me think of you” is one response you can send, along with a picture or video, or “is there anything you need me to pick up at the store?” if you are looking for something more practical.

Plus, there are extra features like Photobooth, which offers a similar experience to the old-fashioned kind you used to do with friends at an amusement park or arcade, with a screenshot resembling a film strip of the different faces you made. Halfsie takes a Front-Back style photo of half of your face on top (nose up) and half of your partner’s (nose down) on the bottom. Secret sends a “steamed up” photo that the recipient must wipe clear to see. Sexy.

Interestingly, the app is responsive and knows when you are physically together in real life. The interface changes to reflect that. This makes me a little uncomfortable. Do I want my phone to be so aware of my movements with my partner?

HowAboutWe has ventured into new territory with online dating, first offering an online dating site that was driven by creativity – that is, a date idea – instead of based solely on profiles. They then extended the brand to include married couples in HowAboutWe for couples, providing date ideas and services to help you plan and execute the date. Plus, it offered discounts on unique local experiences to each city.

Recently, the company has acquired a series of media properties that discuss all things sex, love and dating, including Nerve.com.

The app is free and available only on iTunes, so you must both have iPhones to be able to use it.

For more on this dating service including the new couples app please read our review of How About We.