Contributed by: kellyseal Monday, June 24 2019 @ 09:23 am
In big news for the dating app industry – Democratic Presidential candidate Pete Buttigieg met his husband on Hinge. And after his public remarks praising the dating app, it seems Hinge has also seen a spike in gay users.
Fortune[*1] reported that the app has seen a 30 percent increase in gay memberships since April 1st, around the time the rising star mayor of South Bend Indiana disclosed he used the app and ended up meeting his husband Chasten on it.
“We’re proud of all of the relationships we’ve helped set up — including Mayor Pete and Chasten,” Hinge CEO Justin McLeod told Fortune. “We’re happy to see that their love story has encouraged even more members of the LGBTQ community to find their person on Hinge.”
Both Pete Buttigieg and husband Chasten struggled with their sexual identities and coming out to their families. When Chasten came out at 18 he was still living at home with his parents, who at first couldn’t accept the news, so he found himself living in his car and on friends’ couches. He and Buttigieg met in 2015, and later married in 2018.
The couple have done a few interviews concerning Hinge and how they met, including a profile for The New York Times, where Chasten noted, “I wanted a platform where you’re not necessarily inundated with hookup culture and sex.”
Traditionally, Grindr has been a favorite among gay daters, but its hook-up reputation didn’t appeal to Buttigieg and his husband. They aren’t alone, as the sudden increase in Hinge memberships has proven. This high-profile endorsement is good news for the dating app.
Hinge has long promoted itself as an app for more serious daters, in efforts to distinguish itself from Tinder, another dating app owned by parent company Match Group.
Hinge recently launched a new marketing campaign to strengthen its branding message: “designed to be deleted,” indicating that users are intended to leave the app after finding a long-term relationship. (Most dating apps want you to stay and swipe indefinitely, defeating the purpose.)
Buttigieg is the first openly gay candidate to run for President of the United States, paving a path forward for future candidates. Thanks to the Supreme Court ruling in favor of same-sex marriage in 2015, more than one million LGBTQ people in the U.S. are married to someone of the same sex, according to Marketwatch. There were more than 547,000 same-sex marriages in the U.S. in 2017, up from 491,000 in 2016, according to the Williams Institute.
Buttigieg has risen to the top ranks of high-profile Democratic candidates, impressing voters despite his lack of experience on the national stage. The first two Democratic debates will take place at the end of June. To find out more about this service you can read our Hinge app review.