eHarmony Broadens its Scope to Personalized Matchmaking

eHarmony
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eHarmony recently launched a new service called eH+, which provides professional matchmaking for those willing to pay a fee for more personalized service. Now, the company is introducing Ashley, the matchmaker behind the new service.

Before you start envisioning sessions with Patti Stanger and some TV-worthy drama, Ashley is much more focused on understanding her client’s perspectives. She finds out where they seem to be running into roadblocks in their love lives, and what might be holding them back. She works with them through one-on-one conversation, feedback, and a focus on finding a mutually beneficial relationship.

According to eHarmony, Ashley’s focus is to create a great connection with her clients so that she’s better able to help you find a long-term, lasting relationship. She’s earned Master’s degrees in Marital and Family Therapy and a Doctorate in Psychology, so she’s trained to work with people to help cultivate healthy relationships.

So what does all of this personal service cost? It’s not cheap at $5,000 per year. But if you really are focused on finding the right relationship and you don’t want to spend hours in front of your computer pouring over profiles and sorting through all of eHarmony’s guided communication, this might be for you.

In fact, with eH+ you don’t even need a computer. You can talk to Ashley via phone or Skype (or however you prefer). She also calls you when she finds a match for you. It’s a good option for busy professionals who are looking for a little more personalized service, like hand-picked matches and follow-ups after dates.

eH+ sounds similar to traditional matchmaking services that provide one-on-one support to their clients, but instead of relying on a smaller pool of people, eHarmony can pull from its vast database to find you quality matches. In essence, eHarmony’s matching system is still doing the technical work of sifting through thousands of profiles to find the right matches for you, and the professional matchmaker is providing an extra level of service to help you improve your dating skills and connect with the person who is the best match.

According to eHarmony founder Neil Clark Warren, eHarmony has now 762,000 paying members, up 50% from last year. They won’t disclose how many people have signed up for the eH+ service, but Warren claims there has been great response.

eHarmony has its sights set to the future, though – and they are moving beyond the dating world. The company’s next focus is matching people with the right job. “Sixty-five to seventy-five percent of people in US are not happy with their job,” according to Warren. “They can be if they match on both the cultural basis with the company they work for and on individual personality basis with the person to whom they report," he said.

A new kind of LinkedIn based on eHarmony matching? I’d be curious to check it out.

To find out more about this dating site you can read our review of eHarmony.