Contributed by: ElyseRomano Monday, December 04 2017 @ 10:59 am
With the end of the year rapidly approaching, dating services have released a flood of updates and new features to close 2017 on a high note.
Coffee Meets Bagel took a cue from Snapchat and introduced ephemeral video in the form of a ‘question of the day’. Users may record up to eight seconds of video answering the question, which then appears in the video section for other users to browse. The section is wiped clean every 24 hours to make room for a new question.
“We learned that people don’t really feel a connection to each other until they meet, which makes any dating app feel like a lot of work,” said cofounder and COO Dawoon Kang. “We wanted to figure out a way for users to make a genuine connection from right within the app, and so we decided on video.”
Crucially, the feature does not include any filters or options to edit - a move that encourages authenticity while ensuring no one will ever be surprised by what their match looks like IRL.
While Coffee Meets Bagel focused on integrity and trust, Happn vowed to make dating more fun. The app rolled out a feature called CrushTime, previously tested in Europe, that gamifies the matching process by asking users to identify their admirers in a matching game.
CrushTime randomly notifies users that one of four other Happn members they crossed paths with that day liked their profile. Users then have a chance to guess which one liked their profile. If they choose correctly, it's an instant crush and an invitation to connect.
Another European success story comes to us courtesy of The Inner Circle, an elite dating app for young professionals that launched in Amsterdam in 2012. After conquering Barcelona, London, Milan, Paris, Stockholm, and Berlin, the app is making its way overseas to include the US cities of New York, San Francisco, and Los Angeles.
Co-founder and CEO David Vermeulen says The Inner Circle is now in 12 countries with 550,000 users, plus another 500,000 users on the waiting list.
Lastly, this month Tinder revealed its development team is working on a number of new features intended to enhance the dating experience. In an earnings call, Match CEO Greg Blatt said Tinder’s plans for 2018 will “blur [the] lines between the physical and digital world for dating.”
Blatt hinted at some of the new features expected to arrive in the coming weeks, including AI and location-based functions, but remained tight-lipped about specifics. All we know so far is that the changes will arrive in early 2018 and, in Blatt’s words, will create “a rich dynamic content experience bringing you deep into the activities of the people you’ve already matched with.”