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Dating in America Today, According to Match.com and Zoosk

Studies
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Now that Valentine’s Day is behind us, many will forget the flowers and pink hearts lining the stores. But they won’t stop dating.

In fact, there are more studies than ever about the state of dating today – starting with Match.com’s annual survey of singles across America. Match found that daters were pretty optimistic, especially guys. More men than women believe in love at first sight, (and more women than men are afraid of commitment). 

Match.com also reveal women prefer their independence, much more than men do. Ninety percent of women want more personal space, 93% want to pursue their own hobbies and interests, and 64% want more time with friends. Most women prefer to wait 1-2 years before moving in, whereas men prefer to move faster – 6-12 months of dating before shacking up.

Also, there is something Dr. Fisher calls “The Clooney Effect” taking place. That is, men are going for intelligent, powerful women. 87% of single men would date a woman who makes ‘considerably more’ money and who is considerably better-educated and more intellectual than themselves; 86% seek a woman who is confident and self-assured, and 39% would also make a long-term commitment to a woman who is 10 or more years older.

So what’s holding you back ladies? It seems like you are in the driver’s seat when it comes to establishing a new relationship. “Technology is dramatically changing how we court, but it can’t change the brain systems for romance and attachment. And today’s singles are setting a high bar for courtship and marriage,” said Dr. Helen Fisher, anthropologist and lead researcher for Match.com’s study.

Zoosk has also come out with a study about the habits and preferences of online daters, so we can get a better picture of what singles are looking for. According to its figures, women like outdoor types – guys who posted pictures hiking, biking and other outdoor activities received 19% more messages than those who didn’t.

Also, selfies aren’t a great thing to use, unless you are expert with the camera. Women who took selfies received 4% more messages, while guys who posted selfies took a hit – they received 8% fewer messages. But the women who took full-body selfies? They received a whopping 203% more messages.

In both studies, men and women both preferred people who had a grasp of good grammar and spelling. If you chose to answer messages with “cuz” “im” or “u” – on average, you received 13% fewer messages on Zoosk. Match.com revealed this was the number one turn-off for daters (even over text), with 54% of women and 36% of men agreeing.

So if you’re looking for love in 2015, put a little time and effort into your search, and keep a positive outlook – you are in good company!