Contributed by: ElyseRomano Thursday, December 20 2018 @ 09:09 am
In the increasingly crowded dating industry, the only way to stay relevant is to differentiate yourself from the competition. Coffee Meets Bagel initially set itself apart by focusing on quality over quantity, providing users a limited number of curated matches each day at noon. Last year the company introduced an ephemeral video feature and an ongoing series of real-world events called CMB Experiences.
Coffee Meets Bagel’s latest updates come in response to an extensive user study conducted earlier this year. The app’s interface now boasts a cleaner, more modern aesthetic and a new comment feature has been added to help members make more efficient use of their time.
Co-CEO and cofounder Dawoon Kang told VentureBeat[*1] in a phone interview that users in the study repeatedly expressed frustration at matching with someone in the app only to have their messages go unanswered or the conversation fizzle quickly.
“For them — the biggest fear and biggest frustration was that it’s a waste of time,” Kang said. “People are tired of spending time on something that gets them nothing.”
The new comment feature allows a user to send a message to a potential match before liking their profile. The message should be specific to that person’s profile, like “I also love Peruvian food” or “I’m obsessed with chihuahuas, too. I have three!” Coffee Meets Bagel hopes this feature will address the issue of wasted time by giving users more opportunity to assess compatibility before becoming invested in a match. Kang said the commenting feature led to a 60 percent increase in total messages exchanged during testing earlier this year.
Coffee Meets Bagel has also gotten a makeover. The company’s redesigned logo replaces the coffee and bagel icons of previous logos with the letters C and B interlinked to form a heart. The app’s bright blue and orange color scheme has been swapped for a softer purple shade, and the “pass” and “connect” buttons have been replaced with heart, chat, and x icons. Profiles now showcase more text and larger images.
“One piece of feedback we gathered is sometimes we get in the way [of matches],” Kang explained. “The bright blue could feel a little distracting, and the profile design was too cluttered.”
The app’s newly adopted minimalist vibe can also be found in its Discover and Suggested sections, which have been revamped to offer seamless scrolling and better navigation, respectively. Both sections are less cluttered than in previous iterations of the app.
As part of this rebrand it looks like Coffee Meets Bagel also has launched a dating website, before this CMB only their service through Android and iOS apps. Users can log into the new site using their Facebook account. From there they can create a profile and communicate with matches. Most of the features of the apps seem to be available on the new dating website.
Kang said Coffee Meets Bagel will be adding new features in 2019 to continue its mission of encouraging authentic and inspiring connections.