Coffee Meets Bagel Introduces ‘Unlimited Takes’ and ‘Priority Likes’

Coffee Meets Bagel
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Unlimited Takes and Priority Likes for CMB Subscribers

Coffee Meets Bagel launched in 2012 as a slower-paced alternative to the superficial, swiped-based apps that dominate the dating market. Now seven years into the business, co-founders and sisters Arum Kang, Dawoon Kang and Soo Kang are seeking new ways to differentiate and monetize their product.

2018 saw big changes and big victories come to Coffee Meets Bagel. After revamping its paid subscription services, the company raised $12 million in its series B and doubled its number of users. A premium monthly membership offers users activity reports about their matches (a “bagel,” in the app’s parlance), read receipts and 6,000 beans (the in-app currency) every month. At the time of its launch, Dawoon Kang told VentureBeat the membership was the company’s “first step toward a freemium subscription model.”

The subscription remains at the forefront of Coffee Meets Bagel’s growth strategy. In an interview with Yahoo Finance, Dawoon said she and her sisters are still working to make their premium package “the ultimate dating hack” for users seeking meaningful connections. To that end, paying users now have access to two new premium features: Unlimited Takes and Priority Likes.

A Take is a Like in the Discover section. Beans are deducted from a user’s account each time they Take a bagel. Unlimited Takes will let users browse and like as many profiles as they want. Prior to this update, premium users received only eight free Takes to like bagels in Discover.

“Our model is limited number of quality matches, but if you’re actually somebody who’s super committed enough to pay, we want to give you more,” Dawoon told Yahoo Finance.

Though offering people more connections may seem to go against the app’s original mission to prioritize quality over quantity, Dawoon says it was a carefully considered decision.

“There was a lot of internal debate about this issue as well because our core is creating real connections that matter to our users. We think the best approach is that slow dating,” she said. “We’re not offering unlimited likes to every user. Then we would just become Tinder.”

The second new feature, Priority Likes, will promote users to more potential matches by placing them higher in the deck for profiles they have already liked. Coffee Meets Bagel claims this leads to 2.5 times more connections.

The Kang sisters earned instant fame in 2015 when they turned down a $30 million dollar offer from Mark Cuban on Shark Tank. It was the largest offer in the television show’s history, but the sisters insist they have no regrets about the decision and are excited to see what the future holds.

Watch the full interview with Yahoo Finance here and to find out more about this service you can read our Coffee Meets Bagel app review.