Coffee Meets Bagel Co-Founder Reveals How Men And Women Date Differently

Coffee Meets Bagel
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Dating services are invaluable resources for scientists interested in unraveling the mysteries of human relationships. Countless researchers have turned to these digital matchmakers to extract information about how we mate in the modern age.

Sometimes the dating companies themselves get in on the action. Sites like Zoosk and Plenty of Fish regularly release the results of small-scale polls and surveys, while OkCupid earned widespread acclaim for the edgy investigations of its OkTrends blog.

Coffee Meets Bagel is the latest industry player to share insider insights gleaned from six years of observing singles in action. Dawoon Kang, a CMB co-founder and the company's co-CEO, recently revealed to Business Insider that men and women use the app in distinctly different ways.

Coffee Meets Bagel introduced ‘#LadiesChoice’ in 2016, a new format that offers men and women customized user experiences more in line with their preferences.

Male users receive up to 21 matches (known as “Bagels” in CMB parlance) each day at noon. They like or pass on the Bagels. Female users are then presented with a curated selection of the men who liked them, allowing them to choose who they’d like to communicate with from a pool of potentials who have already expressed interest. LGBT users receive up to six matches a day.

In a post on the company blog, Kang explained the story behind #LadiesChoice.

“When we launched Coffee Meets Bagel in 2012, our mission was to create the best dating service for women. Since then, we’ve made over 2.5 billion introductions, kicked off 112 million chats and created more than 50,000 happy couples in long-standing relationships,” she wrote.

“Over the last 4 years,” she continued, “we came to realize that men and women (straight and gay) have very different styles of dating and that the best dating experience for everyone is offered through a differentiated service for men and women.”

The CMB team launched #LadiesChoice based on three key observations:

  • Men like selection. When asked how many matches they’d like to receive in a day, the average answer for male users was 17.
  • Women are selective. Female users surveyed by Coffee Meets Bagel only wanted an average of four Bagels per day, and they wanted to be sure they were high-quality matches who were serious about taking the next step.
  • Women also want more control over their dating experience. More than half of women who tested #LadiesChoice listed “having more control over who they chat with” as their favorite feature of the new format.

Though such sweeping generalizations may send up red flags for some, they fall in line with previous research on the way men and women using dating services differently, including this 2016 study on Tinder usage.

Kang told Business Insider that Coffee Meets Bagel ultimately wants to provide different experiences based on users’ past behavior in order to account for singles who don’t act like ‘typical’ members of their gender while dating online.

"But in the absence of us being able to do that right now," she said, "we have to generalize."

For more on this service you can read our review of the Coffee Meets Bagel app.