Chappy Partners With GLAAD To Raise Funds For LGBTQ Community

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Chappy, a dating app for gay and bisexual men, has announced a new partnership with GLAAD. As of November 2018, every chat initiated by Chappy users will raise money for GLAAD’S work to accelerate acceptance for the LGBTQ community through an initiative called “Chats For Charity.”

“Chats For Charity” is designed to unite and mobilize the LGBTQ community around a common interest, to support global LGBTQ voices, and to influence the community to be tolerant, respectful, inclusive and non-discriminatory.

“Every time Chappy users chat and connect with each other, they will be supporting GLAAD’s culture-changing LGBTQ work,” said Zeke Stokes, vice president of programs at GLAAD. “Chappy is making a powerful commitment to LGBTQ acceptance and we are proud to partner with them on this initiative as well as their broader work to build community.”

“Chats For Charity” will become a fixture of the app in 2019. Chappy will also partner with GLAAD on a national and local level to sponsor events and community outreach initiatives throughout the next year. Chappy has already started donating to GLAAD and says it hopes to raise “hundreds of thousands of dollars” over the course of the partnership.

Adam Cohen-Aslatei, Chappy's newly appointed Managing Director, said: “The new partnership with fellow community advocate GLAAD will enable both brands to reach a wider community, raise awareness for important issues, and raise funds while also building stronger community relationships."

According to TechCrunch, Cohen-Aslatei said the donations to GLAAD will be unrestricted and can be used by the organization in whatever way they see fit. Cohen-Aslatei also indicated that he hopes to contribute to GLAAD’s research projects, perhaps by using the Chappy community to provide data-based insights for that research.

“Chats For Charity” is not the first time Chappy has expressed its commitment to tolerance and inclusivity. Last year, the company created the Chappy Pledge, which banned discrimination of any kind - including by race, religion, disability, gender identity, or age - and required all members to commit to treating fellow users with respect, kindness, and honesty.

Cohen-Aslatei told TechCrunch that these initiatives serve Chappy’s mission to be not just a dating app, but a force for good in the LGBTQ community.

“There are a lot of dating apps out there and a lot of gimmicks out there,” he said. “We’re trying to improve the way the gay community meets each other and thinks about relationships, but also the way they think about their commitment to the community. We’re a relationship and advocacy app, and we want to partner with the right organizations to drive awareness to what we are.”