Zoosk Is The Future Of Modern Romance

When online dating first came along, everyone was horrified. "Meeting someone? Online? Sounds like a service for freaks and losers and axe murderers."

Then we all warmed up to the idea. "Online dating? It's awesome. You can meet people from all over the world without leaving your couch and you don't have to spend every Saturday night deflecting losers at the bar."

Now online dating seems almost...old-fashioned. Dating algorithms and static profiles nearly feel like a thing of the past, while low-key social networking is all the rage.

Zoosk, from day one, has managed to take the best of online dating and merge it with social networking, creating a site that's always ahead of the curve and stands a real chance of becoming the future of modern romance. Shayan Zadeh, co-founder and co-CEO of Zoosk, recently had a chat with The Washington Times about where online dating is heading and what Zoosk is doing to stay on top of the game.

Zoosk's strategy is about one thing and one thing only: staying competitive. Zoosk began on the Facebook platform in 2007, then expanded into a website and mobile dating as the market changed. "We've focused on bringing together the best aspects of social networking (like news feed, live chat and video conversations) to the world of online romance," said Zadeh, ensuring that Zoosk is always relevant.

Now the market is changing again, and Zoosk is adapting to keep up. The question Zadeh and Zoosk are currently working to answer is "How could we keep Zoosk members engaged with the site, even after they found love?

Their solution - Couple Profiles - was launched in April. Couple Profiles give couples - whether or not they originally met on Zoosk - a "dedicated place to celebrate their relationship online" where they can "share photos and relationship milestones, like anniversaries, vacations and special events, with family and friends." Zoosk is aiming to turn itself into a "romantic social network," not just a dating site.

"We really see social networking for couples as being the next evolution of modern romance," explained Zadeh. A survey found that 77% of Zoosk members use technology to connect with their partners throughout the day (the majority interacted with their significant others 3 or more times each day). That's a massive market that Zoosk intends to conquer, with the new Couple Profiles feature and its mobile services.

The days of romantic social networking may have just begun, but I like the idea already. Can't wait to see where it goes.

To find out more about this popular dating site you can read our Zoosk.com review.