Christian Rudder Examines “The REAL ‘Stuff White People Like,’” Part II

Dancing, music, humor, and organized fighting.

These 5 things are the interests that appear most frequently on OkCupid's list of the stuff Latino men like, a part of their newest study of online dating trends. The importance of music and dancing to the culture is clearly exhibited by both the men's list and the women's list: the terms "merengue," "bachata," "reggaeton," "musica," and "salsa" appear in both lists, always in the first half. Latino men also appear to have, in Christian Rudder's words, "an interest in telling you about their sense of humor" and "an interest in industrial strength ass-kicking." "I'm a funny guy," "comedy," "very funny," and "outgoing and funny," make the men's list of most-used words and phrases, as do "boxing," "Marines," "MMA," "UFC," and "law enforcement."

The interests of Latina women are, for the most part, exactly what you would expect from an online dating profile. Family is mentioned ("familia," "family-oriented," "mom's"), as are friends ("amigos," "my girlfriends"). Career and schooling make appearances as "education," "medical field," "my B.A." and "social worker." Movies, music, and physical appearance are also important ("Sixteen Candles," "Juanes," and "mascara"). Latina women break the mold, however, with "I'm terrified of," a phrase which appears at #42 on their list. OkCupid's team delved further into that unusual phrase, and discovered that the words that typically come next are "insects" and "the dark," "though one expert tautologist is 'terrified of being scared' and another woman is 'terrified of Martians.'"

Simplicity dominates the lists for Asian men and women. "I'm a simple guy" occupies the second spot on the men's list, while "I'm a simple girl" takes the third spot on the women's list. Asian men are also careful to mention their specific heritage in their profiles. "Taiwan" is the #1 term on the men's list, with "Korea," "Singapore," and "Korean" following in the 3rd, 5th, and 7th positions. Food ("pho," "a foodie," "sashimi") and sports ("cricket," "tennis," "badminton") are important to Asian men, but not as important as education and occupation. "Freakonomics," "mechanical engineer," "an engineer," "entrepreneur," "analyst," "Malcolm Gladwell," "finance," "accountant," "pursuing my," "investing," "electrical engineering," "investment," and "currently studying" all make the list.

Asian women also describe themselves as foodies (with a particular interest in "chocolates," which is #2 on their list), but show an interest in cooking the food as well as consuming it ("Food Network," "Anthony Bourdain," "new recipes," "cooking and baking," "cookbooks"). Like the women of every other culture, Asian women enjoy music ("Jason Mraz," "Michael Buble," "Norah Jones") and movies ("Slumdog Millionaire," "Sleepless in Seattle," "A Walk To Remember"), but what really makes Asian women stand out is their worldliness and urge to explore. "Different places," "different cultures," "trying out new things," and "my passport" appear on their list but, with the exception of a couple of overlaps with Asian men, not on any other lists.

Rudder does not provide commentary on the lists for Indians, Middle Easterners, and Pacific Islanders, so join us next time for a breakdown of the final 3 cultures and a look at effectiveness of the study.