Shaadi.com Matrimonial Service changes Indian life

Shaadi.com
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India's matrimony market is estimated to be worth almost $230 million annually (£118 million). This includes online dating and matrimony services which brings in about $13.5 million (£7 million). An Indian matchmaking service called Shaadi.com has become quite popular among singles in the 20 to 40 age range and is now one of India's five most popular sites according to the Britain’s Telegraph newspaper. The dating and marriage service reports it has over 10 million members and is responsible for a million marriages worldwide since its inception in 1997. 6000 profiles are created every day on the site with 60% of them being male. Shaadi.com is not just a website, there are more than 150 Shaadi Centres in 87 Indian cities. This allows parents and children to sit down with a relationship adviser and review the dating services huge database of potential matches.

One of the reasons Shaadi.com succeeds according to the Telegraph is because:

... it makes searching for a potential spouse incredibly easy, and also allows parents to keep hold of the reins while putting a great deal of choice and control in the hands of individuals. It works in a similar way to many Western dating sites - members simply post their details in their online profile and wait for potential soulmates to get in touch or browse the site for compatible partners. Unlike Western sites, shaadi.com breaks down applicants into so many different search categories - religious grouping, caste, skin tone, country of residence - that members should, in theory, be able to find exactly what they are looking for.

Read "Shaadi.com: a match made in cyberspace" for more information about India's dating and marriage culture at Telegraph.co.uk. For more general information on this dating service, read our review of Shaadi.com.