Contributed by: Editor Tuesday, December 11 2012 @ 11:33 am
It was just in March when we found out that POF removed who has viewed your profile for free members. Well I found out they have done it again and removed another feature from free members. I received an email about the reasons to upgrade my account and it listed features and abilities you can unlock. Members who have paid for the upgrade are the only ones who now can see when someone was last online. This is an important attribute that members use when deciding to contact someone. Who would contact a person who hasn't been on Plenty of Fish in the last 6 months? I know I wouldn’t since most likely the person will not respond back since they have either found someone or has moved on to another dating site.
While I don’t think Plenty of Fish will ever remove sending messages for free on their dating site, I am finding it much harder to call this dating site a free service. The features they have removed lately are really important cues online daters use to figure out if it is worth sending that message or not. It is almost a requirement now to pay for POF to make it useful. I don't begrudge Plenty of Fish for wanting to make a buck since dating sites are a business and businesses need to make money. I think the reason we are slowly seeing POF moving to a paid upgrade business model has to do with Apps. With the rise of smartphones it is harder for online services to make money by displaying ads (there is no room on the screen). Now when you combine this with the increase usage of users using dating apps over the last year to access their favorite dating site, profits for free dating sites are falling. Maybe this is just a sign of the times for all free online services and not just dating.
To find out more about this popular dating site you can read our POF.com review.