Online Dating Statistics for 2012

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We have lots of online dating statistics for you today. Most of them have been compiled by comScore which is a company that measures internet traffic worldwide. This will make a nice wrap-up for the year 2012.

To start things, off did you know for the month of September 1 in 10 users on the internet visited a dating site? Well they did. For users of smartphones this statistic doubled to 2 visitors in every 10. Interestingly in quarter 2 of 2010 only 2 percent of every e-Commerce dollar was spent via a mobile device. In 2 short years this has risen to 10 percent which is 1 in every 10 dollars. I would bet that the online dating segment breaks down in a similar fashion since most dating sites have dating apps now.

Anyways, did you know visitors of online dating sites are not a fickle bunch? 26 percent of them visited more than one in a given month. Personal computers still win for quality time though with on average a user spending 80 minutes using online dating sites. This compares to mobile phone users who spent only 70 minutes. Facebook is a target rich environment for the dating site marking machine. 38 percent of all dating site ads are on Facebook. These ads reach almost half (47%) of their target users.

So what are the top ten dating site companies worldwide at the end of 2012 from comScore? Well compared to last year of the top 50 dating sites, 28 percent are new to the list! That is a lot for any industry.

So how do our English speaking friends overseas feel about online dating? In September of this year 5.7 million people in the United Kingdom (which has a total population of almost 63 million) visited an online dating site. This is a staggering 22 percent increase over the same time period last year. The 55 plus age group demographic led the charge with a 39 percent increase in visitors which topped 1 million unique visitors. The most active age group visiting dating sites was the 25 to 34 year olds with 1.3 million users which works out to 23 percent of all visitors. What was the most popular dating site in the UK? Why Plenty of Fish of course with almost 1.5 million visitors who spent on average for the entire month 115 minutes on POF.com.

A subject related to online dating is social networking. Worldwide for the month of November in 2012, on average a visitor spent 5.2 hours on one or more social network (excludes mobile phones). Over the past 3 months according to Alexa, Facebook came out on top followed by Twitter and then LinkedIn. In the top ten country list (see this) Argentina came out on top with an average of 9.8 hours in a month. Second went to Brazil with 9.7 hours and third was Russia with 9.6 hours. Canada came in 6th with 7.9 hours and the United States was nowhere on the list. This means in the U.S. visitors spent under 7.5 hours a month on social networking sites.

To find out more about the state of online dating in 2012 you can check out this page and view a presentation here. For more information about online dating and dating sites you can read our Statistics and Facts page.