eHarmony, a Success Story!

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CNN Money has an informative article about how the online matchmaking service eHarmony was started 7 years ago. eHarmony is one of the few dating sites which was started by a psychologist, Dr Neil Warren, who had years of experience counselling married couples. This enabled eHarmony to present a scientific approach to matchmaking. They continue to do this by having on staff "five Ph.D. researchers who are constantly tweaking the matchmaking software based on their latest findings". eHarmony takes the conservative approach to online dating and believes in Christian values. A lot of other dating services currently are pushing a sexier image.

The author explains as well the process of how eHarmony works, from signups, to creating a profile and then the matchmaking process. The article further goes through the ups and downs of eHarmony's success, including their latest negative press regarding gay singles being not allowed to use the site.