Date.com soon to be Available in 18 Languages

Date.com
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Date.com, Amor.com and Matchmaker.com (all owned by Avalanche, LLC) will soon be available in multiple languages. Enlaso will be doing the translation services for Avalanche. They offer enterprise language solutions to companies who not only need translation services but business and cultural perspectives as well. In the press release they mention "localizing" the dating sites, I wonder if this means a redefining of the profile depending on the country and the culture? Match.com International does this with great success, they ask dating profile questions that are more relevant to where you live (see The Issues with International Online Dating).

By the end of 2008 all 3 dating services will be translated and localized into Spanish, Portuguese and German and by 2010 there will be another 15 languages added. With online dating growth leveling off in North America, Avalanche is looking to international markets to help grow its subscriber base. Since 1997, Avalanches largest dating site, Date.com, has had more than 20 million members worldwide.