Back in October Match.com UK selected, the ad agency, Mother, to run their new marketing campaign (see Story
). This month Mother unveiled their first commercial for Match.com.
The new ad uses the Jack and Jill icons in a fun felt animation with a female narrator telling the viewers why they should use Match.com. At the end of the ad the new tag line is shown, "Start your love story at Match.com". I thought this is an excellent slogan, much better than Match.com's North American one of "Its Okay to Look". The ad also informed the viewer that a member of Match.com finds there match once every 10 minutes on the dating site.
For further details on the story, read Marketing Magazine
[*1] and to find out more about this dating site, read our review of Match.com UK