Can Your Playlist Help You Find Love?
- Monday, July 09 2012 @ 06:52 am
- Contributed by: kellyseal
- Views: 1,339
If you've ever had a boyfriend or girlfriend make you a playlist, you know that music can affect your level of attraction. If you loved it, maybe you wanted to jump across the table and declare your undying passion for your boyfriend. And if you hated his musical taste? Well, it was enough to make you rethink the relationship.
At least that's what popular music streaming service Spotify is betting on. Because of the link between music and love, they have developed two new dating apps, Fellody and Tastebuds, to help merge the two. Rather than traditional dating apps that match based on algorithms, profiles, or location using a GPS, these apps let you cut straight to the artistic chase, matching people based on similar musical tastes. So if you're a fan of Taylor Swift you won't be paired with someone who hates her music (in case that kind of thing is a deal-breaker for you).
Tastebuds matches users with a potential partner based on how much they listen to particular artists on Spotify. The potential drawback is that it scans your entire music library, so you can't hide the fact that you listen to One Direction every morning before you get ready for work. But then again, neither can your match.
Fellody is a little more customized, letting users drag and drop their playlists before searching for matches. This way, you can report only the bands you enjoy that you want to report - so you can carve out your own musical identity to potential love interests. Fellody also provides more detail, showing the percentage of overlaps in each match's music interests. Members can see all the artists they have in common, and can find out what other kinds of music a match is listening to. So even if you don't find a love match you might find a new band you like.
"Spotify and Tastebuds both believe that music is the most effective way of connecting people," Alex Parish, co-founder of Tastebuds, said in a statement. "In fact, we've found that you're far more likely to get a response to a message you send on Tastebuds than any other dating site -- 43% of first messages get a reply."
While I'm not sold on the fact that music brings people together for the long-term, I do think it provides an interesting starting point to strike up a conversation. Sometimes it's difficult to ask the same old questions for each new date, and can make you feel like you're in a rut. When you can discuss a common interest like music, you're already in a better place when you meet for the first time. I'm hopeful that Spotify's apps will bring weary online daters a new way of meeting potential love interests - and success in starting a new relationship.
