WooPlus Launches Emoji Challenge Feature
Contributed by: kellyseal on Wednesday, September 22 2021 @ 09:47 am
Last modified on Wednesday, September 22 2021 @ 10:11 am
Dating app WooPlus, the dating app designed for curvy people, has announced the launch of a new video feature to help its users connect over the app, dubbed “emoji challenge.”
According to the company's press release[*1] , the feature allows users to film a short video for their profile, where they are challenged to imitate the emojis presented as they film. Once they have completed the challenge, the video is posted and they get a video verification badge, and as the company advertises, potentially more “likes.”
WooPlus wants to help users spice up their profiles and give their potential matches a taste of their personalities in a fun, new way. The point is not only for users to mimic emojis, but to embrace their individual creativity and be able to express it in an engaging way, rather than just posting static photos. Plus, it allows the user to verify their profile so they can stand out.
Dating apps are now offering more engaging content that include video chats and video profiles, thanks to the influence of younger users on dating apps, who prefer dynamic social platforms like TikTok. The pandemic has also played an outsized role for dating apps to add more interactive features, as people took to them to connect during the lockdowns when they couldn’t meet in person.
"The pandemic has made a huge impact on human interaction and online dating. People tend to combine short videos with online dating, which is more fun than swiping or browsing pictures," Neil Raman, CEO and Founder of WooPlus, said in a statement.
Late last year, the company announced its expansion into Europe and adding German as a language option for app users, thanks to the growing number of users in the country. According to Forbes, WooPlus’ in-house stats reported an increase of more than 110% in European members from month to month during the lockdowns in 2020.
Raman also told Forbes that 71 percent of the app’s global users reported incidents of body shaming on traditional apps, which is what drove them to try WooPlus.
“It is just natural for us to take this step,” Raman told Forbes, adding: “We’re expanding our language offering to provide a more curated platform where curvy German feel free and confident to continue fostering lively connections, enjoy dating and find the love they deserve.”
WooPlus has over 5.5 million users worldwide and is available from the App Store and Google Play. The emoji challenge feature launched mid-September.