Match.com Shares Dating Wrap-up Stats for 2014

Contributed by: kellyseal on Thursday, December 25 2014 @ 09:44 am

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Do singles prefer taking selfies or traveling? What city has the highest number of active daters, or at least those who message the most? What height do most women prefer when they filter their matches?

If you like knowing the answers to these kinds of questions – in other words, identifying peoples’ preferences and what are they actually doing when they’re online dating - Match has just presented a wrap-up list of dating stats for 2014, culled from its extensive database. 

Tinder might be taking the dating world by storm, but so far the traditional dating websites like OkCupid and Match have been studying their users and providing us with valuable data about how people actually date, instead of just making assumptions. As it turns out, not everyone is into hooking up or taking selfies despite popular opinion and Tinder. But singles do tend to be visually stimulated. It’s all about the photos.

According to Match.com, 4.8 million photos were added to its site in 2014, and 280 million total were “liked.” It seems the ladies know that men are looking at their photos more than anything else, because straight women topped the list of most photos posted, with an average of 3.6 photos uploaded per woman (compared to Lesbian women and Gay men with 2.3 photos on average, and straight men with 2.8 photos on average).

And what cities are the best in terms of active online daters? Interestingly, Miami subscribers sent the most messages (over both New York and Los Angeles); users in Albany, New York logged in the most; and not surprisingly, those from Anchorage, Alaska searched most frequently outside their city looking for potential dates. Salt Lake City was the runner up, with the second highest number of users looking outside the city limits for love.

As for keywords people include in their profiles, “travel” came in first with over 1,000,000 people using the term to describe their interests. “Down to earth” is another popular phrase used in online dating profiles, with over 232,000 including it in theirs. The word “selfie” appeared in profiles far less often – just north of 5,600 times. Match.com even discovered who included the most hashtags in a profile – (44 hashtags to be exact).

Among the most common words used in profiles: Electrician, Welcoming, Warmhearted, Quickest, and Ladies. Other interesting choices that were among the most popular include crochet, sewing and Cosmetology. (I’m kind of surprised things like “jogging” or “watching football” didn’t make the top of the list, but maybe people are starting to branch out?)

And apologies guys – the height that most of your female Match.com counterparts were looking for was 6 feet. Being tall is definitely an advantage for men.

What’s in store for 2015? I guess we’ll have to wait and see. For more information on this dating service please check out our Match.com review.

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