Contributed by: Lisa on Wednesday, October 29 2025 @ 10:31 am
Last modified on Wednesday, October 29 2025 @ 10:36 am
In a recent interview on CNBC’s Squawk Box, Match Group CEO Spencer Rascoff[*1] discussed the company’s transformation and the growing role of artificial intelligence in shaping the future of online dating. Among the highlights: Hinge, one of Match Group’s standout platforms, has reached an impressive 15 million monthly active users worldwide—a milestone that solidifies its status as one of the fastest-growing consumer tech brands in the world.
Rascoff credited Hinge’s success to the leadership of founder Justin McLeod, Chief Marketing Officer Jackie Jantos, and Match Group executives Bill Archer and Ben Celebicic. “Hinge continues to grow by staying true to its mission: helping people get on more great dates,” Rascoff said, emphasizing the brand’s commitment to meaningful connections in an increasingly digital landscape.
As AI continues to redefine industries, Match Group is leaning into its potential to improve dating outcomes. Hinge’s new features—such as AI-powered recommendations, Prompt Feedback, and in-app coaching tools—aim to enhance user experiences by [page:esther-perel-partners-with-hinge-to-create-new-prompts helping people communicate better] and make more authentic connections.
According to Rascoff, these innovations aren’t just about efficiency—they’re about empathy. “Technology should enhance the human experience, not replace it,” he noted. “By using AI to support intentional dating, we’re empowering people to approach relationships with more confidence and clarity.”
The move aligns with broader trends across the dating industry, where apps like Hinge and Tinder are increasingly using machine learning to personalize matches and reduce user fatigue. A recent review by DatingSitesReviews.com highlighted how tools that blend AI with emotional intelligence are creating more satisfying outcomes for singles seeking genuine connections.
With its latest growth milestone, Hinge represents both a business success and a cultural shift. While many apps compete for attention with rapid swiping mechanics, Hinge continues to double down on its core philosophy of “designed to be deleted.” By fostering meaningful engagement rather than endless interaction, it’s proving that profitability and purpose can coexist.
Match Group’s broader strategy signals confidence in the category’s future. With AI-powered matchmaking on the rise and human-centric design at the forefront, Rascoff believes the next evolution of dating will focus less on screen time and more on real-world connection. “The future of dating is bright,” he said. “When you build products that truly deliver for people, the results speak for themselves.”
As Hinge’s growth continues and AI capabilities expand, Match Group appears poised to lead the next generation of relationship technology—one built not just on algorithms, but on understanding what people are truly looking for. For more on this dating app, check out our Hinge review.