Does Anybody Care About Valentine’s Day Anymore?

Contributed by: ElyseRomano on Tuesday, March 25 2014 @ 06:50 am

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Confession: I’m one of those irritating people who, every February, talks about how Valentine’s Day is a crock of you-know-what because it shouldn’t take a special, sickeningly sweet, Hallmark-y holiday to remind you to love your partner. Every year it gets hipper to hate on Valentine’s Day, to the point that the scales almost seem poised to tip back in the other direction. In 2015, will the cooler-than-thou kids have to start celebrating V-Day instead of condemning it? What a strange world that would be…

Though the anti-Valentine’s Day forces are loud, it seems that most of us are secretly celebrating anyway. eHarmony asked 3000 people if they had plans for Valentine's Day 2014 and about 64% of them said that they would be spending the holiday with someone special. Here’s what they had planned (or not):

  • 17% of people said they had not planned anything at the time of the survey (which was done only three days before Valentine's Day!).
  • 6% said they had put a lot of planning into the event.
  • Most people, unsurprisingly, fell somewhere in the middle – they’d put at least a little bit of thought into the holiday, but weren’t going all-out.
  • Men were the romantics of the bunch. While women were more likely to say they had done very little to no planning at all, men were more likely to say they had done a fair amount of planning or a lot of planning for their valentine.

Good news for married folks: marriage may get a bad rap for dulling the spark, but the damage – at least where Valentine’s Day is concerned – is seriously overstated. Couples who were dating exclusively were most likely to have plans, at 89%, but at 82% married couples weren't far behind. Couples who were engaged were the least likely to have made any plans, perhaps because they’re too busy planning their weddings.

When the big day finally arrives, here’s what we’re up to:

  • 37% of people head to dinner with their honeys.
  • 26% prefer a romantic dinner in.
  • 18% skip the dinner half entirely and go straight to a movie date.
  • 71% of people plan to give their valentine a gift (79% of men, 65% of women).
  • Women ranked their gift preferences like this: flowers (17%), jewelry (16%), intimacy (17%), a card (12%), and a spa day (11%).
  • Men voted strongly in favor of intimacy as the ideal Valentine's Day gift (40%), but next in line was a card (11%).

And for all the naysayers, eHarmony also found that the biggest reasons people say they celebrate Valentine's Day are romance, connection, and genuine enjoyment of the holiday.

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