Bumble Launches New Game in Partnership with Netflix
Contributed by: kellyseal on Monday, February 06 2023 @ 08:54 am
Last modified on Monday, February 06 2023 @ 09:08 am
Dating app Bumble has teamed up with leading streaming service Netflix to launch a game that is themed around some of its most popular shows, including Emily in Paris, Squid Game, Selling Sunset, and Stranger Things, among others.
According to Netflix’s blog post[*1] , the new game called Netflix Nights In will challenge matches to find out how deep their knowledge goes about their favorite shows by answering questions like: “How much was Davina’s infamous listing in Selling Sunset?” In a twist, the game requires matches to answer the question before responses are revealed, and both will be able to see their compatibility based on their answers.
Stars from fan favorites like Ashley Park from Emily in Paris or Jonathan Daviss from Outer Banks will present new questions each week in the app, according to Netflix.
"We wanted to give people a way to find someone who gets them based on what they watch while leaning into 'if you know you know' Netflix references that have helped to spark many conversations," Magno Herran, vice president of marketing partnerships at Netflix, said in a statement.
According to Axios Austin[*2] , Bumble surveyed users and found that 72 percent have talked about movies and TV on a date, and that 86 percent of respondents have found it easier to talk on a date when they share the same tastes in TV and film. They also found that 83 percent of users watch Netflix, and when asked about genres they prefer, 65% said that liking true crime makes a potential match more attractive. Forty-two percent said they’ve discussed theories and speculation about a TV series on a date.
"What we watch says a lot about who we are, and this campaign is an exciting way for our community to connect over Netflix's breadth of genres and titles,” Olivia Yu, Bumble's Global VP of partnerships, said in a statement.
This isn’t Bumble’s first partnership that’s entertainment-related. Last year, Bumble partnered with hit Apple TV series Ted Lasso, offering a blind date feature for a limited time that randomly paired users for chats where they couldn’t see each other. They were given three minutes to message each other and see if there was a spark before photos were revealed.
Netflix Nights In launched on January 30th and will be live on Monday nights through March 13th with new questions dropped each Monday via the app. The game is available to play in the U.S., Canada and the U.K.
For more on the dating service that partnered with Netflix, you can read our Bumble review.