Actress Busy Phillips Debuts Holiday Promotion for Stir
Contributed by: kellyseal on Monday, December 18 2023 @ 05:11 pm
Last modified on Monday, December 18 2023 @ 05:47 pm
Actress Busy Phillips is starring in her latest project – a new holiday promotion for dating app Stir, which caters to single parents.
The campaign MILF on the SHILF campaign satirizes the popular Christmas tradition in many households with kids of “Elf on a Shelf,” but now with an adult twist. The goal is to help single parents have a little fun this holiday season and embrace their inner MILF or DILF (Mother or Father I’d like Fireside, according to the campaign).
The campaign features a video[*1] of Phillips in elf attire posing on a mantel, luxuriating in costume in a bath, and advocating for parents to take care of themselves this holiday season – instead of focusing all their attention on making sure the kids have a great holiday.
The video debuted on social media, and was posted on the actress’s Instagram and TikTok accounts. She says in her post:
“SHILF CARE aka hiding in the bathroom checking out Stir profiles, taking a luxurious bath without toys digging into your side and a long car ride that doesn’t include the Frozen soundtrack! You deserve some holiday magic too.”
According to the company’s press release[*2] , Phillips said this about dating over the holidays: "Single parents are running themselves ragged to make things magical and special for their kids. As a single parent you often feel depleted, and have to remind yourself that it's ok to have a flirtation and meet someone for a drink to reconnect with the part of yourself that exists outside of being a parent."
Phillips says her top “green flags” for her dates are good communication with potential partners, getting together in real life to see if there’s a connection instead of just messaging, having a sense of humor and things in common that you can talk about – and last but not least, being upfront about boundaries. It’s more complicated to date when you have children, so boundaries established around the dating process are key.
Stir is the leading app specifically designed for single parents, with over 20 million users, according to Match Group, its parent company. Stir’s platform makes it a bit easier to meet other single parents who are constantly juggling scheduling with kids, a major issue when it comes to dating.
"Allowing yourself to feel vital, like an actual person, makes you a better parent,” said Phillips in the press release. “Then you don't just feel like you're at the service of little people who you are trying to grow."