The Sugar Daddy Phenomenon

Contributed by: ElyseRomano on Tuesday, September 13 2011 @ 10:29 am

Last modified on

It was a "Midsummer Night Affair" at the Hudson Terrace, a trendy Manhattan nightclub, earlier this month, as 400 men and women seeking sugar daddy/sugar baby relationships flooded the venue in hopes of meeting a match. Despite the $40 entrance fee for women, and the $80 cover for men, hopeful sugar daddies and sugar babies packed into the party, sponsored by the sugar daddy dating site SeekingArrangement.com.

Perhaps it's the recession, or maybe it's just that the stigma of these sorts of agreements is lessening more and more with every passing day, but it seems as though sugar daddy arrangements are more popular now than ever before. A recent article[*1] in the Huffington Post, which profiled several men and women in this kind of arrangement, attributed the sugar daddy's rising popularity to the soaring cost of higher education.

"I was thinking about going on Match," one 25 year old student says, "but I needed help financially. I guess what finally pushed me over the edge was that I needed help to pay off my loans from school." The work of two anthropology graduates at George Washington University revealed similar findings: of the 100 participants in their study of sugar daddy culture, more than half reported that the money they received was paying for their education.

Brandon Wade, the CEO and founder of SeekingArrangement.com, has also noticed the growing popularity of the site with students. "Over the past few years, the number of college students using our site has exploded," he says. "College students are one of the biggest segments of our sugar babies and the numbers are growing all the time." Wade considers this a public service, a unique opportunity for individuals to form mutually beneficial relationships, and it seems that many of the site's male members agree.

"Most of these young women have debt from school," says a sugar daddy who goes by the name 'Jack' and describes himself as a 'humanitarian.' "I guess I like the college girls more because I think of their student debt as good debt. At least it seems like I'm helping them out, like I'm helping them to get a better life."

Many have called these arrangements prostitution, but Wade is quick to defend them. "The media loves to use the term prostitution, but I'm adamantly against that," he told the Wall Street Journal[*2] . "There is chemistry involved in these relationships. It's not a one-time exchange of money for sex." In fact, he believes that sugar daddy/sugar baby agreements have the potential to be healthier than other relationships, because both parties are immediately upfront about what they want from the relationship and what they are offering. When each person's expectations are clearly stated, the potential for romantic disaster is significantly lessened.

Some, like a girl referred to as 'Jennifer' says, see both a practical and a romantic side to the sugar daddy phenomenon. "I realize I'm not going to have it forever," she told the Huffington Post. "While I've still got it, I'm going to milk it for all it's worth. I mean, maybe I'll get swept off my feet. Really, anything could happen."

So what do you think? Is the sugar daddy culture a thinly-veiled form of prostitution, or an acceptable and mutually beneficial agreement made between consenting adults?

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[*1] http://www.huffingtonpost.com/2011/07/29/seeking-arrangement-college-students_n_913373.html?page=1
[*2] http://blogs.wsj.com/law/2011/08/17/a-qa-with-brandon-wade-mr-sugar-daddy/