Contributed by: Editor on Tuesday, June 22 2010 @ 05:32 pm
Last modified on
Spark Networks was featured on ABC News Nightline the other day talking about their online dating strategy of going after specific niches, like their popular dating service for Jewish singles called JDate. The Jewish community in North America has made this the number one dating site for this particular niche with over 750,000 active online daters. Another dating site of Spark Networks which they claim is growing fast is ChristianMingle.com. The video from Nightline actually shadows a couple who met recently on Christian Mingle going on their first date.
Spark Networks has over 32 niche dating sites which span the range of dating, for people of different religious faiths, to single military men and women overseas. Spark Networks also sponsors popular single events at Caribbean getaways and on Cruises. You also can't forget about their speed dating site, Hurry Date, which has become popular in and around New York City.
In the video, it was nice to see a bit behind the scenes at Spark Networks call center service. They receive on average 1,700 calls a day. Nightline also mentioned Spark Networks being a $45 million a year business which while very impressive isn't as impressive as back in 2006 where I believe they were making over $80 million.
Ultimately Spark Networks is taking the approach that smaller dating pools which are narrower and much more specific in focus are better for matching. Singles who join these dating services have a sense of community and much better chance at finding love.
To find out more on the popular dating sites from Spark Networks, read the following reviews: