Contributed by: kellyseal on Friday, February 18 2011 @ 09:01 am
Last modified on
While Badoo.com is not a common name in the U.S., it’s fast becoming one of the most popular dating sites in the world. This week, the company announced that its user base has surpassed 100 million in 180 countries, mostly due to its hybrid business model, combining traditional online dating with social networking.
The company has also recently launched a Facebook app, which has gained 25 million users.
Users of Badoo.com can set up a profile and search for matches like traditional online dating, but the site seems to be more focused on “real-time” interactions, including chatting, flirting, and meeting as many new people as possible. They also offer geo-location dating. When you use the Badoo app on your mobile phone, you can meet others in your immediate area right away, rather than scheduling and planning a date.
"The biggest shift is from "marital dating" to "social dating" or "casual dating," says Bart Swanson, Badoo COO. "Online dating is no longer all about meeting a future spouse. It's about meeting lots of people in a short time, at short notice, in an easy, fun, relaxed manner."
While the site is popular in many European, Latin American and African countries, their U.S. presence remains virtually unknown.
“In the English-speaking world, we’re the biggest thing you’ve never heard of,” Badoo COO Bart Swanson tells Thinq.co.uk. “But that is now starting to change.”
According to Badoo, their user base is expected to reach 200 million by 2012. They are inviting U.S. users to try the site on their home page, hoping to tap into the saturated online dating market here. With the growing popularity of mobile dating apps, they just might succeed.