Contributed by: Editor on Thursday, May 01 2008 @ 10:04 am
Last modified on
A press release[*1] from Dating DNA just announced an online dating system for the iPhone and iPod Touch. For now it only seems you can browse profiles, categorize them and add them to your favorites section. There is no communication yet. The iPhone uses the very capable Safari web browser, so the interface is clean, and well organized, very much in tune with Dating DNAs main website. The web pages of the iPhone web app have been reorganized from the main dating site, to fit on the smaller screen of the iPhone. I would think this should work on other Smart Phones but, I was unable to test this (do to not owning one!).
Dating DNA has other applications that allows access to their dating members through MySpace, Facebook and craigslist. I haven't tried any of them as of yet but, I did check on Facebook and there are currently only 56 daily active users for this application.
Dating DNA is a free online dating service with the goal of connecting members of the popular social networking sites together. Since their service is free they rely on advertising to pay the bills. Having multiple platforms (the main website, the facebook app, etc..) to develop cannot be cheap. Online dating is such a competitive market and the social networking sites are flooded with dating applications right now. Most of them having very little users. It will be hard for Dating DNA to find the marketing dollars to promote to singles of these networks what they can offer.