Contributed by: Editor on Monday, May 19 2008 @ 04:18 pm
Last modified on
According to Reuters[*1] , Match.com has partnered with two more companies to exclusively offer their internet visitors an online dating service. The first partnership is with the Latin America web portal called Terra[*2] . This web portal serves 7 countries and is considered the largest in the region.
The second multimillion dollar partnership is with NineMSN[*3] in Australia. This web portal owned by Microsoft and PBL Media receives almost 8 million visitors a month. Match.com also powers the dating service for MSN here in the United States.
This is a smart move by Match.com as internet dating becomes more crowded here at home. It's difficult to start a new business in a foreign country and attract visitors quickly. It is a lot easier and smarter to find a web site with a large amount of traffic in your demographic and partner with them to offer your service. Match.com has the software and knowledge of what works with online dating while the other companies offer their traffic and website. Match.com has been quite successful in the international arena. In the first quarter of this year their international subscribers grew by 8%.
Read our Match Review (match.com) or our Match.com UK Review to find out more information about this service.