LoveGeist 2010: Match.com Explores Love And Dating In The UK

Contributed by: ElyseRomano on Sunday, November 28 2010 @ 09:25 am

Last modified on

Daters of the world, rejoice - for LoveGeist 2010 is upon us!

I imagine more than a few of you are currently giving your computer screens blank stares, so let me explain why you should be as excited about this as I am...

In 2009, match, the company behind Match.com and MatchAffinity.com, set out to achieve a truly ambitious goal: "to assess the state of the nation when it comes to love and relationships." Through painstakingly thorough research, match achieved their goal, and thus the first annual LoveGeist report was born.

Now, match has worked with consumer trend and insight specialists Future Foundation to release the LoveGeist 2010-2011 report, a tremendously comprehensive look into the love lives and dating practices of the UK and Ireland that takes a look at "the romantic state of the nation, dating for single parents and the love economy," and creates a foundation "to explore the UK's love landscape, both now and in the future." Together, match and the Future Foundation surveyed 5,692 single users registered on match sites, and researched the partner preference records of 150,000 anonymous members. To help interpret the results and offer insight into future dating trends, match also consulted "respected experts in the fields of psychology, relationships, etiquette and occupational psychology." The result is an exhaustive 43-page report that analyses questions like:

  • What impact has the recession had on our approach to love? In these challenging times, is love still a priority?
  • Is marriage still an aspiration? Or are other forms of long-term commitment taking priority?
  • What do daters really want from a relationship? What is important?
  • What challenges do single parents face in the search for love?

Match also created the Romance Barometer, designed to explore the state of the romantic beliefs of the populations of the UK and Ireland and investigate queries like:

  • Who is most romantic?
  • Where do the UK's romantics live?
  • What are they looking for in a relationship?
  • And is a new breed of romantic emerging?

Some answers confirm long-held beliefs, while others are bound to surprise you. Did you know that...

  1. The majority of UK daters are looking for a long-term relationship? 93% of match members say they are looking for long-term love, a number that jumps to 97% among the 18-30s.
  2. Marriage is still a priority? Nearly 80% of singles in the 18-36 age range expressed a desire to get married, while only 13% adamantly said they are not interested in marriage.
  3. Security and safety are necessities in long-term relationships? "Someone I feel secure with" ranked most important in a list of traits daters are looking for in long-term partners, coming in ahead of sexual compatibility and shared values.
  4. Love isn't really all you need? In a list of nine life priorities, love ranked third, above friends, social life, career, and personal ambition, but below family and health.
  5. Romance is not dead? Many singles aged 55+ are upholding the traditions of romance while exploring new opportunities for relationships.

Over a series of posts, we'll review everything the LoveGeist report has to offer, from explorations of gender differences, to a look at the importance of marriage and long-term relationships, to an assessment of the ways in which the economy might be affecting your love life, to an examination of what it takes to make a relationship last, and more.

Welcome to the wonderful world of LoveGeist 2010.

For more information on the dating site, you can read our review of Match.com for the United Kingdom.

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