The Japanese Government Gives Cupid A Run For His Money

Contributed by: ElyseRomano on Tuesday, August 31 2010 @ 09:43 am

Last modified on Friday, January 15 2021 @ 10:34 am

“Japan's Fukui prefecture has the nation's biggest share of dual-income households, the highest ratio of working women, and the lowest unemployment rate. What it doesn't have is enough babies.”

With those arresting leading lines, Aki Ito, a reporter for Bloomberg News in Tokyo, opens “Japan's Government Plays Matchmaker,” an article that details an interesting new initiative that’s about to be launched in the island nation.

Introducing…the Fukui Marriage-Hunting Café, the government’s new online dating site for Japanese singles. The idea of government-sponsored matchmaking might sound crazy, but Japan is not the first country to set up a service with the intention of encouraging and aiding the love lives of its citizens. The Social Developmental Network of Singapore, for example, runs LoveByte, a Web site that doles out dating advice and has a search function that allows registered users to find other single users.

The Fukui Marriage-Hunting Café is a unique solution to a potentially-devastating problem Japan now faces: “At 1.34 children per woman, Japan's fertility rate is one of the lowest in the world, well below the 2.1 that is considered the minimum for a developed nation to maintain a constant population.” According to census data, 32 percent of Japanese women between the ages of 30 and 34 were unwed in 2005, a figure that is more than twice the number from 15 years earlier. As an increasing number of Japanese women postpone marriage, or decline to marry at all, the country’s birthrate is dropping to a dangerously low point with serious financial consequences.

Approximately “23 percent of the population is over 65, the highest ratio among the 62 countries tracked by Bloomberg,” which means that the “ranks of pensioners are swelling” while “the pool of workers and consumers is shrinking.” To combat this problem, Japan’s Democratic Party promised to lessen the burden of child rearing by offering families a monthly allowance of 13,000 yen ($150) per child and abolishing the fees for public high school. Naoto Kan, the current Prime Minister, also supported relationships and procreation in his former job as Finance Minister by encouraging his employees to leave work at 6 p.m. to go on dates.

The Fukui Marriage-Hunting Café will go above and beyond traditional online dating sites and Japan’s previous efforts to increase the country’s sagging birthrate by offering money or gifts to couples who marry partners they met using the site’s services. While government-sponsored matchmaking is an interesting idea, critics of the scheme note that “the central government's previous attempts to nudge up the birthrate have not met with success.”

So what do you think, readers? Should governments attempt to play cupid for their populace, or should they steer clear of citizens’ love lives?

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