Contributed by: Editor on Tuesday, October 28 2008 @ 02:43 pm
Last modified on
The young men lifestyle portal, AskMen.com announced an alliance with Match.com this week. While not yet available on the Ask Men website, Match will offer readers access to their singles database through a quick search form. This will enable visitors to view profiles and pictures on AskMen.com before registering with the dating service Match.com.
Match.com has been partnering with a number of websites lately to help generate more members. This allows them to target markets with better results than traditional internet advertising. AskMen.com readers are typically young single men who are employed and, have no dependants. This is a perfect target market for Match. eHarmony is another popular dating service which also has been doing similar partnerships (their latest with AOL). eHarmony also has been taking this a step further by buying up some of the more popular independent wedding and dating websites.
Visit Marketing Week for the full story. For more information on Match.com, read our dating review.