7 Secrets Of Dating From OkCupid's Resident Data Expert

Contributed by: ElyseRomano on Monday, October 06 2014 @ 07:02 am

Last modified on

Sometimes it seems like there are more people claiming to be experts on dating than there are actual people dating.

(Do I fit into that category? Don’t answer that. Let me retain my illusions of usefulness.)

Most of them are probably hacks making things up or regurgitating tired advice they read in Cosmo, but a few - a special few - are genuine experts who deserve their guru status. And few fit that description better than Christian Rudder, the data whiz behind OkCupid’s legendary OkTrends blog and recent author of a piece in The Guardian[*1] .

“I have led OkCupid’s analytics team since 2009, and my job is to make sense of the data our users create,” Rudder writes. “As people bring technology deeper and deeper into their lives, it can show us profound and ridiculous things about who we are as human beings.”

Anyone else loving the sound of “profound and ridiculous” as much as I am? I have to know: what exactly does OkCupid know that we normal folks don’t? Rudder was kind enough to offer a few examples:

  1. Women have a sensible approach to ageing. You wouldn’t know it from watching The Real Housewives, but apparently women are actually pretty down-to-earth about the ageing process. At least where choosing a partner is concerned. On the whole, at every stage of her life, a woman prefers a man who is roughly as old as she is. On the other hand…
  2. Men get older, but they don’t really grow up. It sounds like a tired stereotype, but in this case it seems to be true. Whether men are in their 20s, 30s, 40s - or even at 50 - they strongly prefer women in their early 20s. 20 and 21 are the most favored ages, though a few men are willing to go as high as 23 or 24. Yikes.
  3. White people are really obsessed with their hair. After looking at 3.2 billion words of profile text, Rudder found that the top five phrases for white men and women include multiple references to their hair (plus prog-rock and outdoor activities). For other large racial and ethnic groups on OkCupid, hair is rarely a topic of discussion. For example:
  • Black men: dreads, Jill Scott, Haitian, soca, neo soul
  • Latino men: Colombian, salsa merengue, cumbia, una, merengue bachata
  • Asian men: tall for an Asian, Asians, Taiwanese, Taiwan, Cantonese

For more dating secrets from OkCupid's resident data expert, stay tuned for Part II and check out Dataclysm: Who We Are (When We Think No One’s Looking).

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[*1] http://www.theguardian.com/lifeandstyle/2014/sep/28/seven-secrets-of-dating-from-the-experts-at-okcupid