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Tinder Information, Statistics, Facts and History

Current Basic Facts

Owner:
Match Group Inc (which is owned by InterActiveCorp (IAC))
Business Started:
May 2011
Employees:
NA
Number of Members Since Conception:
25 Million (2016)
Languages:
24 (in 2014)


2016

  • General Information
    • According to Google, OkCupid is the second most search online dating service in 2015. [1]
    • Tinder is the recipient of the 2015 Dating Sites Reviews Editor's Top Pick Dating App Award. [2]
    • Tinder has generated more than 9 billion matches to date. [2]
    • On Sunday January 3rd, Tinder experienced the most downloads and the most growth of active users in a single day. [3]
    • Tinder has launched a new feature which is a push notification. The notification alerts users when there are 2x to 3x higher rate of matches in their local area. [3]
    • Tinder has a desirability score for each member which they spent more than 2 months developing. Factors taken into consideration include parts of the profile along with the number of swipes, rejections and mutual matches. [4]
    • You now can upload profile photos directly from your phone instead of just Facebook. Photos and cards are now larger on the screen [5]
    • New Tinder feature which allows you to “like” a message by tapping a green heart that appears next to a message you receive. [5]
    • Tinder has teamed up with GIPHY to allow users to exchange GIFs with their matches. [5]
    • January 3, 2016 was the single busiest day in Tinder's three-year history in terms of downloads and active users. [6]
    • 73% of college students ranked Tinder as their favorite dating app, followed by Bumble at 13% and OkCupid at 10%. [7]
    • 50% of Tinder users are in the college age group. [7]
    • 20% of Tinder users say they're looking for a hookup, 27% said they’re looking for a significant other, and 53% said they are looking to find friends. [7]
    • Tinder acquires Humin which is the startup that created the popular communication app Knock Knock. [8]
    • Tinder is working to add more gender options to their dating service for transgender users. [9]
    • Tinder Social is a new feature in the works that will allow you to connect with your friends on Facebook. [10]
    • Tinder's minimum age requirement moved from 13 (same as Facebook) to 18. [13]
  • Members
    • Tinder boasts 9.6 million daily active users and 583,000 paid members in Q4 2015. [6]
    • Only 13% of Tinder users reported relationships lasting beyond the one month mark. This is the lowest result of any dating service in the study. [6]
    • As of quarter 1 2016 TInder has 25 million registered users and 1 million paid subscribers. [11]
    • In 2016 Tinder expects to double the number of subscribers it has. [12]
    • On average Tinder Users spend 35 minutes a day on the app and swipe (left or right) 140 times. [12]
    • The time of day which has the most users logged into Tinder is 9pm. [13]
  • Finances
    • Tinder is valued at $1.2 billion according to Deutsche Bank. [6]

References

  1. Google Reveals 2015's Top-Searched Dating Apps And Sites
  2. 2015 Dating Sites Reviews Choice Awards - Dating App
  3. Tinder’s New Feature Tells Users When Match Likelihood Increases
  4. Tinder Gives its Users a Secret “Desirability” Rating
  5. New Tinder Update Allows Non-Facebook Photos
  6. Match Group Releases Q4 2015 Financial Results
  7. Survey Says College Students Mostly Use Tinder To Find Friends
  8. Tinder Swipes Right On Humin Acquisition
  9. Tinder Plans to roll out Options for Transgender Users
  10. Tinder Social Feature is Outing Tinder Users in Your Circles
  11. Match Group Sites Show Growth Despite Tinder’s Popularity
  12. Tinder Expects Paid Subscribers will Double in 2016
  13. What’s the Best Day for Online Dating?
  14. Tinder Finally Setting Age Restrictions for its App

2015

  • General Information
    • There are 150,000 Tinder users in Ireland. [1]
    • Men swipe “like” on a woman’s profile on average 46% of the time. Women swipe “like” on a man’s profile on average only 14% of the time. [1]
    • Tinder is the winner of the 2014 Editor's Choice Top Pick - Innovative Award. [2]
    • Women will swipe right 74% of the time when shown a man with well groomed facial hair. These men also recieve 37% more matches than men without facial hair. [3]
    • Activity from users on Valentine’s Day surpassed any day since Tinder launched in 2012. [4]
    • On Valentine's Day this year Tinder users who logged in experienced a 60% increase in matches. [4]
    • Tinder projects to have 40 million active monthly users by April 2015. [5]
    • Tinder Plus is launching in the United States in March. [6]
    • Tinder Plus is designed to help reduce spammers by limiting the number of swipes a non paying member can do everyday. [6]
    • Tinder partnered with Telesign to help combat fraudulent accounts on the dating service. According to the CTO spam traffic is down by about 90%. [7]
    • A Tinder account can now be connected with an Instagram account. If done so, other members can view the last 34 pictures the Tinder member posted on Instagram. [8]
    • Hilary Duff confirms she has a profile on Tinder and has been out on one date with another member. [9]
    • Tinder starts to sell Ad space so they can begin to show general advertising on their app. [12]
    • Tinder's new feature allows users to swipe up to show the match that they are super interested. [15]
    • After only 5 months CEO Chris Payne has stepped down. Co-founder Sean Rad was asked by Match Group to take control once again. [16]
    • Of all of the popular dating services Tinder has the most mentions on Twitter. [17]
    • Tinder took the top spot for highest average engagement and most posts shared by fans on social media. [17]
    • Upcoming changes will boost connections made on the Tinder dating app by 30%. These changes should happen by the holidays. [18]
    • The Moments feature (share photos that expire) has been removed from the Tinder app. [19]
    • Tinder profile and inbox has been revamped. Users can now add employment and education information. [19]
  • Members
    • In 2013 Tinder quickly gain half a million users by marketing to the college crowd. [10]
    • By quarter 1 of 2015 Tinder has 24 million members. [10]
    • 70% of Tinder members belong to a traditional online dating site. [11]
    • For every 4 women on Tinder there are 6 men. [11]
    • 30% of Tinder members are married and another 12% are currently already in a relationship. [11]
    • Tinder now offers verified profiles for notable public figures, celebrities and athletes. A profile is verified when you see a blue and white checkmark badge next to it. [14]
    • 80% of users are looking for long-term relationships. [18]
    • The Tinder app currently receives 1.6 billion swipes per day, 26 million matches per day and 9 billion total matches since its debut in 2012. [18]
    • From the user swipes, 1.5 million in-person dates stem from Tinder each week. More than half of those make it to a second date. [18]
  • Finances
    • Tinder with its brand recognition is charging companies to be seen with its brand. [3]
    • Gillette teamed up with Tinder to find out how successful men with facial hair are on the dating app. [3]
    • TInder is part of a IAC subsidiary called The Match Group. The Match Group plans to file for an IPO soon. [13]

References

  1. Only 1% of Tinder Users Find a Match
  2. 2014 Dating Sites Reviews Choice Awards - Innovative
  3. Tinder Looking for Revenue Through Product Tie-Ins
  4. Valentine’s Day was Tinder’s most active day ever
  5. New Report on Dating App Trends Reveals Some Surprises
  6. Tinder Takes Aim at Spam Bots with Tinder Plus
  7. Tinder announces spam is down 90%
  8. Tinder Update Brings Instagram Into The Mix
  9. Hilary Duff Tries Tinder, Possibly For A New Reality Show
  10. Tinder’s Strategy in Gaining 24 Million Users in 2 Years
  11. Online Dating Sites Still More Popular than Tinder
  12. Tinder Treads New Ground With Ads
  13. Tinder, Match and OkCupid to launch IPO
  14. Tinder Offers Verified Profiles Feature
  15. Swipe Up: Tinder Introduces New 'Super Like' Feature
  16. Tinder Ousts New CEO and Founder Sean Rad Steps Back In
  17. Which Dating Service Rules On Social Media?
  18. Tinder Promises 30% More Matches With Algorithm Change
  19. Tinder rejects Moments with New Update

2014

  • General Information
    • Tinder experienced an outage on Sept 3rd for about 20 minutes. [3]
    • Tinder went from 5 million swipes a day in December 2013, to over a billion swipes a day in September, 2014 (and 12 million matches a day). [5]
    • It is reported that Tinder is full of spammers that try to lure daters away onto other pay sites. [6]
    • In November Tinder will introduce a paid service. The free service will remain the same while the paid service will offer enhanced features. [7]
    • Experts estimate Tinder has about 50 million active users. [8]
    • On average singles log into Tinder 11 times a day. Women spend 8.5 minutes each time and men spend 7.2 minutes each visit. This adds up to over 90 minutes a day. [8]
    • Tinder founder Sean Rad has been demoted from CEO to President. [9]
    • Tinder Plus will launch this month which will offer some new paid features. [9]
      • The first feature is an undo button that allows you to revisit profiles in which you have already rejected.
      • The second is a travel feature called Passport that allows you to review matches from another city.
    • A testing phase for Tinder Plus will be launched in the UK, Germany and Brazil. 40% of users will have access to it and prices will range from 99 cents to 20 dollars. [10]
  • Finances
    • IAC/InterActiveCorp bought back 10% of mobile dating service Tinder. [1]
    • IAC has stated that in 2014 Tinder will start generating revenue. [2]
    • Tinder has the potential to generate $75 million a year in revenue. [4]
    • Tinder is now expected to have the ability to generate $180 million in revenue. [5]
    • Barclays predicts Tinder's valuation will reach $1.1 billion by the year 2015. [5]

References

  1. Is Tinder Worth $5B? IAC Says No
  2. IAC Reports Q1 2014 Results
  3. Tinder Outage
  4. Tinder’s Star is Still Rising
  5. IAC Continues To Make Big Moves In The Online Dating World
  6. Tinder Spammers Still Going Strong Despite Security Improvements
  7. Tinder is Looking to Cash in with New Paid App Service
  8. Are Photos All that Matter When it Comes to using Tinder?
  9. Tinder CEO Demoted in Company Shake-up; Presses Forward with New Features
  10. Tinder Testing its New Premium Services by Charging up to $20 per Month

Return to Online Dating Statistics & Facts

More on Tinder

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  • DateHookup.com
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Last Updated: Wednesday, July 27 2016 @ 07:39 AM|Hits: 36,172 View Printable Version