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Plenty of Fish Information, Statistics, Facts and History

Current Basic Facts

Owner:
PlentyofFish Media, Inc (which is owned by Match Group, which is owned by InterActiveCorp)
Founder:
Markus Frind
Business Started:
2003
Employees:
75 (2015)
Number of Members Since Conception:
100 million (2015)
Number of Active Members:
3.5 million per day (2015)


2017

  • General Information
    • POF is the recipient of the 2016 Dating Sites Reviews Editor's Top Pick Free Award. [1]
    • 55,000 new members sign up to POF every day. [1]
    • On average 3.6 million people log on to POF and have 10 million conversations. [1]
    • POF says they create 1 million relationships every year and on average every 2 minutes a couple confirms they met on their service. [1]
    • POF is the recipient of the 2016 Dating Sites Reviews Single's Choice Award for a Free Dating Service. [2]

References

  1. 2016 Dating Sites Reviews Choice Awards - Innovative
  2. 2016 Dating Sites Reviews Single's Choice Award - Free

2016

  • General Information
    • According to Google, Plenty of Fish is the most search online dating service in 2015. [1]
    • POF is the recipient of the 2015 Dating Sites Reviews Editor's Top Pick Innovative Award. [2]
    • POF is the recipient of the 2015 Dating Sites Reviews Editor's Top Pick Over All Award. [3]
    • POF is the recipient of the 2015 Dating Sites Reviews Single's Choice Award for a Free Dating Service. [4]

References

  1. Google Reveals 2015's Top-Searched Dating Apps And Sites
  2. 2015 Dating Sites Reviews Choice Awards - Innovative
  3. 2015 Dating Sites Reviews Choice Awards - Over All
  4. 2015 Dating Sites Reviews Single's Choice Award - Free Site

2015

  • General Information
    • POF has won the Editor's Top Pick Award for the Free Dating Site category. [1]
    • POF has won the 2014 Single's Choice Award for a Free Dating Site. [2]
    • POF.com is down for 9 hours on March 12, 2015. It has not been confirmed why the dating service went down. [3]
    • 75 people now work for PlentyofFish Media. [4]
    • After 5 years in business POF's sister site eVow has closed down. [5]
    • After acquiring the speed dating service FastLife 2 years ago, Plenty of Fish Media has closed down the service. [6]
    • POF.com is now a responsive website. This allows mobile users a more app like experience. [7]
    • POF App new feature includes free private and secure voice calling. [12]
    • POF App new feature includes the integration of Instagram. Upload to your POF account any of your Instagram images. [12]
    • The new Chat Head feature for the Plenty of Fish app allows you to quickly read and respond to messages while using other apps. [12]
  • Finances
    • PlentyofFish Media says they are on track to make $100 million this year. [4]
    • PlentyofFish Media is acquired by IAC's Match Group for $575 million. [8]
    • POF currently estimates 2015 revenue to be $80 million. 75% of POF's income will come from subscriptions and 25% from ads. [10]
    • Of POF's 100 million user, it is estimated that 500,000 are paid members. [10]
    • The acquisition of POF by InterActiveCorp (IAC) will be completed by December. [11]
  • Members
    • According to POF, 3 million members log into their service every day. They also have over 50,000 new signups per day. [1]
    • In 2014 the Plenty of Fish website and accompanying dating apps reached 90 MILLION registered singles (since the website launched in 2003). [1]
    • Every 2 minutes a couple confirms to POF that their relationship started on the service. [1]
    • Worldwide, POF has reached 100 million users in 2015. [4]
    • 80-85% of POF users use their mobile devices to access their accounts. [4]
    • POF has 3.5 million daily active users who have 9 million conversations (every day). [8]
    • PlentyofPersonality study released which looks at personality traits of 10 million profiles from 11 major U.S. cities. [9]

References

  1. 2014 Dating Sites Reviews Choice Awards - Free
  2. 2014 Dating Sites Reviews Single's Choice Award - Free Site
  3. POF.com is Down Right Now - March 11, 2015
  4. PlentyofFish Hits 100 Million Users Worldwide
  5. eVow Closes
  6. POF Shutters Speed Dating Company 'FastLife'
  7. POF.com Website goes Responsive
  8. Match.com Acquires Plenty of Fish (POF) for $575 Million
  9. PlentyOfPersonality Study Reveals Personality Traits Of Singles By City
  10. Plenty of Fish Revenue Revealed
  11. IAC Releases Q3 2015 Financial Results And More IPO Details
  12. PlentyOfFish Updates Mobile App With New Features

2014

  • General Information
    • POF released a study that shows indicators which determine whether a user is more or less likely to receive a message. [1]
    • POF and eVow websites and dating apps both suffered a service outage on March 27, 2014 from around 6am to 11:30am. [2]
    • Plenty of Fish has 80 employees. In 2005 they had 3. [3]
    • The dating apps for POF on Android and iOS are the second most popular dating apps (Tinder is first). [3]
    • 90% of people under the age 35 visit POF via their phones instead of the website. [3]
    • Revenue is at an all time high but for the first time, this year POF has seen a decline in visits to its website. According to Alexa It now gets roughly the same number as the free site OkCupid. [3]
  • Members
    • The ideal man on POF is Christian with brown hair and an athletic build. He has earned a doctorate degree and now makes between $100,000 and $150,000 per year. [1]
    • The ideal woman on POF is Catholic, thin and 25 years old. She has earned a graduate degree of some kind. She is a dog owner who drinks often or socially. And she has been in a relationship for at least 3 years, but not longer than 8 years. [1]

References

  1. POF Finds The Most Desirable Singles Of 2014
  2. POF and eVow Down for for the Morning of March 27, 2014
  3. What Is The Future Of POF In A Mobile World?

2013

  • General Information
    • POF launches a Wedding Contest for members who create a couple's profile. [1]
    • Plentyoffish Media Inc. replaced all web and database servers along with networking equipment in the last 12 months. [2]
    • The POF Chemistry Predictor will soon run on a CUDA cluster with 147,000 GPU cores. [2]
    • In 2012 Plenty of Fish was the top searched dating site on Google. [3]
    • Plenty of Fish releases a Blackberry 10 version of their popular dating app. [6]
    • To fight their hookup image POF will now only allow people with an age difference of +/- 14 years to contact each other. The Intimate Encounters relationship type will also be removed in a few months. [7]
    • More features become paid only on Plenty of Fish (including Date Feedback and viewing Extended Profiles). [8]
    • Along with the Intimate Encounters relationship type, people who are married will no longer be allowed on POF. [9]
    • POF will now automatically deleting first contact between users that contains sexual references. [10]
    • Contact is banned outright between users now who have an age gape greater than 14 years. [10]
    • Men cannot send photos anymore to women. [10]
    • The increased focus on hookups on POF is blamed on the users move to mobile. In a year and a half POF went from 20% mobile users to 70%. [10]
    • The dating site POF gets a small face lift in July. [11]
    • Plenty of Fish was the third most searched online dating site in 2013 on Google. [13]
  • Members
    • Users send up to to 30 million messages a day. [2]
    • POF mobile users make up 50 percent of all the mobile dating traffic. [2]
    • There have been 45 million registrations on Plenty of Fish since it launched. [4]
    • 40 thousand new people sign up to this dating site every day. [4]
    • POF has 2 million active daily registered users from the United States. [4]
    • POF has 550 thousand active daily registered users from the United Kingdom. [4]
    • POF has 450 thousand active daily registered users from the Canada. [4]
    • The average age of a POF user is 35. [4]
    • Plenty of fish has 4.3 million unique visitors a day and 432 million visitors in total on an average month. [5]
    • 67% of members earn $60,000 or less in income. [5]
  • Finances
    • Plenty of fish acquires FastLife which offers speed dating events for a wide range of interests. [12]
    • POF plans to invest $30 million over the next year in a number of companies. [12]

References

  1. POF Wedding Contest and Couple Profiles
  2. Plenty of Fish Mobile Dating Riding High
  3. Google Zeitgeist on Dating for 2012
  4. Plenty of Fish Membership Numbers
  5. POF Visitor Statistics Revealed
  6. Plenty of Fish Offers Blackberry 10 Dating App
  7. Plenty of Fish to Change its “Hookup” Image
  8. More POF.com Features are Now for Paid Members
  9. Prepare Yourself For A Brand New POF
  10. Interview With Markus Frind On The New POF
  11. A New Look For Plenty Of Fish
  12. PlentyOfFish Acquires FastLife
  13. 2013’s Top 10 Most Searched Dating Sites According To Google

2012

  • General Information
    • It looks like POF now has at least 40 people on staff (In 2009 they only had 4). [1]
    • Mobile apps on POF are responsible for 300 million visits and 3 billion page views a month. [3]
    • The "Viewed Me" feature is now available only to paid members. [4]
    • POF launches a site called LuvMyBox which sends subscribers every month a box full of racy and romantic items. [6]
    • POF.com launches a new blog called The POF Blog:Catch of the Day. [7]
    • PlentyofFish Media Inc. now has 66 employees. [7]
    • Free members cannot view when another member was last online. This feature is only available when you upgrade. [8]
    • In 9 years (since launch in 2003) more than 20,000 single events have taken place. Events held mostly by POF members. [9]
    • 1 Plenty of Fish singles event had over 4000 members attend. [9]
  • Members
    • Early in January POF had 50 thousand sign ups in a single day. [2]
    • 40 percent of sign ups now com from mobile apps. [3]
    • 80 thousand singles from Brazil log in every day to POF.com. [5]
    • Between January and May visits from Brazil increased by 64 percent. [5]

References

  1. Plenty Of Fish is Growing
  2. A Good Year for POF
  3. Mobile Apps are Popular on Plenty Of Fish
  4. PlentyOfFish - Who Has Viewed Profile for Paid Users Now
  5. Plenty of Fish is Popular in Brazil
  6. Plenty of Fish Launches LuvMyBox
  7. Plenty Of Fish Creates a New Blog
  8. Plenty of Fish Removes Last Online for Free Users
  9. POF Makes You More Than Just A Profile

2011

  • General Information
    • On January 18 PlentyOfFish was hacked with user information and passwords being compromised. The security hole was quickly found and fixed. [1]
    • In Britney Spears music video for "Hold It Against Me" you can see her surfing PlentyOfFish. [2]
    • Plenty of Fish had over 6 million logins in one day for the first time on May 15, 2011. [4]
    • The POF database has almost 20 billion pieces of data. [5]
    • Serious Membership and privilege of upgrading assessment replaced with a new membership that has increased pricing and some new features. [6]
    • Plentyoffish.com now redirects to pof.com. [6]
    • PlentyOfFish forum link now back at the top of the website. [6]
    • Audio and video chatting is now available on the website. [7]
  • Members
    • Plenty of Fish only accepts new users from Canada, United Kingdom, United States, Australia, Ireland, New Zealand, Spain, France, Germany and Italy. [3]
    • Available in the following languages:English, French, German and Spanish (soon Italian). [3]
    • Plenty of Fish now has 30 million registered users. [5]
    • Members sent 5.5 billion messages last year on the dating site (on average 15 million a day). [5]

References

  1. Popular Dating Site PlentyOfFish Hacked
  2. PlentyOfFish in New Britney Spears Video
  3. Plenty Of Fish only Accepts Members from 10 Countries
  4. Plenty Of Fish has Reached 6 Million Logins a Day
  5. How Many Messages does Plenty of Fish Send?
  6. PlentyOfFish New Paid Membership
  7. PlentyOfFish Audio and Video Chat

2010

  • General Information
    • The Lady Gaga video called "Telephone" features the PlentyOfFish.com website. [1]
    • The Plenty Of Fish Chemistry Test is updated with a more advanced predictive statistical model. [2]
    • The old Instant Messenger / Chat feature is now available again on PlentyOfFish (May 2010). It was first removed back in April of 2009. [3]
    • On August 9th, PlentyofFish.com goes down for about 20 hours due to multiple system failures. [4]
    • At some point this year the link to the POF forums disappeared from the dating site. [5]
    • PlentyOfFish owner launches a new dating site called eVow. [6]
    • To send a gift, ice breaker or view a sent message status now requires members to use Goldfish Credits. They cost between 8 to 10 cents a credit. [7]
    • PlentyOfFish.com released their first TV commercial to be aired in North America. [8]
  • Members
    • On average 1.4 million members visit PlentyofFish every day. [5]

References

  1. POF in video for Lady Gaga's Telephone
  2. PlentyOfFish Updates Chemistry Test
  3. PlentyofFish.com Now with Chat
  4. Plenty of Fish is Down - August 9, 2010
  5. PlentyofFish Forums Gone and New Search Features
  6. Plenty of Fish Launches eVow
  7. Plenty of Fish New Goldfish Credits
  8. Plenty Of Fish TV Ad Campaign

2009

  • General Information
    • Paid virtual gifts are removed from POF. They only lasted 1 month. [1]
    • POF had a 77% increase of unique visitors from December 2007 too December 2008. [2]
    • Paid Upgrade option now is available on PlentyOfFish.com. It is called "Serious Member Badge". Costs range from $29.40 to $71.40. [3]
    • Plenty Of Fish uses 3 web servers, 5 messaging servers and 5 database servers. Their database of user information is 200 GB. [4]
    • Instant Messenger feature is removed from Plenty of Fish. [5]
    • POF tag line updated from "100% Free Online Dating" to "Free Online Dating". [5]
    • 3 new features are updated/introduced - Photo Uploader now offers real time editing, Profiles can now have themes, Date Night Feature added. [6]
    • The Flo Rida video called "Available" features the PlentyOfFish.com website. [7]
    • POF claims that the "Serious Member Badge" will increase your chance of a relationship by 230%. [8]
  • Finances
    • For the year 2008, the total cost to operate POF is a couple hundred thousand dollars with the majority of the money spent on bandwidth. [4]
  • Members
    • On average 900,000 members log in everyday on POF. [2]

References

  1. Plenty Of Fish Drops Paid Virtual Gifts
  2. Cheap Dates
  3. PlentyofFish.com Paid Profile Upgrade now Available
  4. An Analysis of the Top Dating Sites
  5. No More IM on PlentyOfFish.com
  6. New PlentyOfFish.com Upgrades
  7. Flo Rida Rap Video Features PlentyOfFish.com
  8. PlentyofFish Serious Membership Upgrade Relationship Statistic

2008

  • General Information
    • Anonymous calling is removed from Plenty of Fish since Jangl has gone out of business. [1]
    • Plenty of Fish now offers paid Virtual Gifts. Gifts range in price from $12 to $30. [3]
  • Members
    • POF members who are looking for a long-term relationship have a 55:46 male to female ratio. Members who are looking for a casual dating relationship is 5 men to every 1 woman. [2]

References

  1. Jangl Text and Voice Service is Closing its Doors
  2. More Women are going Online to find Casual Dating
  3. PlentyOfFish.com now Offers Paid Virtual Gifts

Return to Online Dating Statistics & Facts

More on Plenty of Fish

Related Dating Sites

  • eVow (Now Closed)

Last Updated: Wednesday, January 25 2017 @ 11:38 AM| Hits: 37,037 View Printable Version