Tinder is making some bold moves lately, with the introduction of Tinder’s Apple TV app and a new profile feature that allows users to choose from over 30 gender identities. While Tinder has a reputation for being a hook-up app, the company is focusing its efforts now on helping users connect and find relationships. Its latest move: hiring an in-house sociologist.
It’s no secret that Tinder has revolutionized the online dating industry in engaging new users who were once weary of online dating. In fact, 70% of online daters only use mobile apps thanks to Tinder’s popularity, quite an increase from just a few years ago when most preferred looking for love from the comfort and privacy of their home computers.
Which is why Tinder wants to remain a trendsetter for the industry. In another bold move, the company recently hired an in-house sociologist to help point users in the right direction for making connections. In recent interviews for Grazia magazine and Fast Company, Tinder sociologist Jessica Carbino shares some tips on what makes a good profile, according to her research.