Welcome to Dating Sites Reviews

Consumer Reports Analyzes Online Dating in a New Study

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Consumer Reports has decided to get into the love game. The non-profit organization has been around since 1936, and typically reviews consumer satisfaction with products and services, but now it wants to know about dating apps, and how satisfied customers appear to be.

We all know where this is going. Well, maybe not.

Consumer Reports found two interesting and diametrically opposed results. First, consumers hate online dating with a passion, even more than tech support services, which are notoriously poor performers. Those surveyed didn’t rate any service as more than average as far as overall satisfaction. OkCupid got the best ratings of all online dating services, including Tinder, but it got a reader score of only 56. (Tinder was second with a 52 rating.) Reader scores were evaluated by a number of factors, including messaging and search features, privacy settings, the ease of use and sign-up process, as well as quality and quantity of matches.

Tinder CEO says Augmented Reality Dating Apps are the Future

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If anyone can make bold predictions about the future of online dating, it’s industry game-changer and Tinder CEO Sean Rad. This month at the StartUp Grind Global Conference in California, he shared that dating apps could soon be using augmented reality technology to help users meet.

He explained that the technology would help people meet in real time, and work similarly to Pokemon Go. For instance, if you walk down the street and point your smartphone at someone you find attractive, you can find out immediately whether or not they are single. And if you are single and dating, you could also send virtual signals to someone you pass, letting them know you’re interested. This could work through technology like Google Glass as well as your phone.

New Dating App Hotline Requires a Phone Call Instead of a Swipe

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It seems many dating apps now want to distance themselves from Tinder, even though the tremendous growth of online dating was thanks to Tinder’s swiping technology. Now, instead of endless swiping that goes nowhere, a common complaint among Tinder users, a new app is offering something more intimate: requiring a phone call to connect with a match.

Dating app Hotline launched in New York last month, and is already getting some buzz thanks to its old-school premise: talking on the phone. The app doesn’t let you text until you’ve made at least one phone call and talked to your match first.

Tinder for Apple TV: Online Dating’s Next Incarnation

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Binging on Netflix has become a social occasion, with friends gathering together to watch their favorite shows and movies in the comfort of home. Now, Tinder has proposed that online dating can be a social occasion, too - and like Netflix, experienced via your TV.

This past December (notably in time for the holidays), the company launched Tinder for Apple TV, which allows you to search for dates on the big screen, presumably with your friends gathered round to comment. The tvOSapp for Apple TV allows you to swipe left and right on potential dates on the big screen to make it a group activity. Perhaps while you’re opening presents or eating turkey and pumpkin pie with your family?

It’s the same Tinder as the version that lives on your phone, but available for display so your friends and family don’t have to squint or pass your phone around to give you their opinions.

“With a new, swipeable remote control and the world’s hottest app now in HD, modern dating is taking a page from the age-old book of matchmaking,” reads the Tinder announcement of the new tvOS app. “Let’s face it—the people who know you best have traditionally had a high rate of success when helping you pick a partner.”

New Study Reveals Trend in Photo Retouching Among Online Daters

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Have you ever “touched up” one of your Tinder profile photos? Maybe you wanted to look more vibrant, or erase a double chin or receding hairline. If you have, you’re not alone.

Meitu, a popular photo retouching app, surveyed 250 online daters to find out their photo retouching practices, and to see how honestly people are presenting themselves to potential matches. Not surprisingly, they found a considerable portion of the respondents does retouch - 33% of women had retouched their photos and 20% of men had retouched theirs.

While it’s no secret that people optimize photos (look at all the filters on Instagram), it is interesting that this follows a trend in online dating where people have historically posted misleading images of themselves – either by using old photos from 10 years ago at a time when they were thinner or had more hair, or by Photoshopping  their “flaws,” like skin blemishes.

Along these lines, the survey found that 47 percent of men and 27 percent of women have encountered a first date who looked nothing like their profile image, feeding into the stereotype that many people lie about themselves to seem more attractive.

But what does it mean when someone admits to photo retouching? Is there a difference in perception between online daters who do a few touch-ups to enhance their features, compared to severely altering their images? Turns out, there is a difference.

Most survey respondents who admitted to photo retouching did only slight tweaks, such as blemish removal (44 percent of women and 28 percent of men), teeth whitening (18 percent women, 16 percent men), or lightening and darkening of skin tone (28 percent women, 20% men). For all categories, women seemed to do more tweaking in general than men. But the vast majority of both women and men said that some light retouching is fine with them (71 percent of women and 65 percent of men).

Most survey respondents agreed that more severe retouching, such as reshaping faces and body outlines is not okay. Ninety-eight percent of women and 91 percent of men don’t think it’s fine to retouch an image more than slightly.

In summary, avoid surprises on your first date by keeping photo edits simple and natural. Getting rid of that random pimple, adding a little color to your pre-summer skin, or brightening your smile is all good. But avoid anything that’s going to make you look like a different you!

Meitu surveyed men and women between the ages of 18-34 who had used online dating sites or mobile dating apps. 

Controversial Dating App The League Relaunches, focusing on Events

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Since its debut, The League has earned a somewhat elitist reputation. True to its name, the dating app screens all of its applicants according to their career and education, making it a place for singles of a certain stature to find each other online.

Recently, the company launched a new version of its dating app in Los Angeles following a soft launch in New York and San Francisco, and is now focusing on events. Potential members are still required to apply before being able to use the app (the company claims more than 100,000 are on its waiting list). But once you’ve been approved as a member, you can join or create new events based on your interests.

TechCrunch interviewed CEO Amanda Bradford about the app’s new focus, and she emphasized its potential. “The overall goal,” Bradford told the news website, is to turn The League into a “members-only club,” with “a killer singles scene.”

Business Insider was a little more skeptical about the relaunch, calling it a “do or die moment” for the company, since they need to make some cash soon. According to Business Insider, The League spent most of the last year rebuilding its app from the ground up because it wouldn’t scale properly – hence the focus on events. The company needed to see if people were just curious about the app because of the media buzz, or if it was a viable platform where its members would truly engage. Although the app is still free, Bradford did say that the plan is to offer a freemium service and start charging a tiered membership fee, similar to a members-only club. “Ads aren’t feasible for us,” Bradford told the website.

The newest version of The League is meant to encourage friendships and networking among the site’s members, and not necessarily limit connections to dating. For instance, a female user can create a “women’s wine circle” or a running group. The focus is more on the activity, event or interest, and less on meeting potential dates, which makes these events more organic and fun compared to a singles party. The League has done its own events for members, but these are limited in comparison to members taking charge and creating events themselves.

So while the company says it’s not moving away from the dating space, it seems to be focusing more on the app’s potential to create connections – whether it’s friendships, business contacts, or potential dates.  The bigger question is how soon the app will be able to grow its membership, stickiness, and eventually its revenue stream.