The last place many love weary daters would go for advice on how to date is consulting a dating app. Especially Tinder, which has often been accused of being a “hook-up” app, and recently taken to task by competitor Hinge for that reputation.
But last month, Tinder launched a brand new podcast offering online daters some much-needed advice.
Branded podcasts are popping up everywhere, since the platform has really caught on with the way the public consumes information. According to Edison Research, about 21% of Americans over the age of 12, or 57 million people, listen to a podcast monthly, up from 17% last year. It seems Tinder is trying to capitalize on its success and pave a more helpful and hopeful path while expanding its user base.