Spring is off to a big start for MeetMe. The social discovery service recently announced the beta launch of a live video feature in its popular applications, followed a few days later by a completed acquisition and a rebrand to The Meet Group.
MeetMe introduced Live to the world on March 30. Live is a one-to-many video feature that allows users to broadcast themselves, watch other users’ broadcasts, and chat in real time. The feature is now available to MeetMe’s beta community, with plans to roll out to more users in the coming weeks.
After the completion of the initial rollout, MeetMe intends to launch new freemium products within the video streams to help monetize the feature and encourage broadcasters to produce high-quality content. The company also expects to bring the feature to its Skout mobile applications later in the year.