Online dating industry giant Match is looking to distinguish itself from the more popular dating apps like Bumble or Tinder. In an effort do this and to attract new customers, Match unveiled “Missed Connections,” a location-based feature that allows users to see other members they have crossed paths with in real life.
For example, if you walked in your neighborhood park this morning or grabbed coffee at your favorite coffee shop, you can see who on Match did the same and reach out to them.
The new feature offers a more organic approach to dating. Match hopes it will help people connect more easily in real life instead of relying on messaging, which has become an issue with many dating app users. In Match’s upcoming “Singles in America” survey (which will debut in early February), 55% of singles say they feel that technology has made it more difficult to connect with others in real life.