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An eHarmony Cyber Monday Canadian Special

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eHarmony is offering a 4 day Cyber Monday Special this weekend in Canada. It starts Friday November 27th and ends on Monday November 30th, 2015.

With this special you can receive up to 75% off on select memberships at eHarmony. This is a great deal for singles who are looking to try out online dating. To receive the deal you don't have to do anything more than signup to eHarmony by November 30th. Once you have created your membership and completed the profile questionnaire you will find the discounted prices on your membership subscription page.

For more information about this online dating site, you can read our review of eHarmony review.

eHarmony Free Trial this Thanksgiving Weekend - 2015

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eHarmony is offering a 5 day free trial this Thanksgiving weekend here in the United States. It starts Thursday November 26th and ends on Monday November 30th, 2015.

If you are single, the holidays can be harder on you especially when family and friends keep asking the same question - Have you met anyone new? If you are not out shopping for gifts (hopefully you have finished because those lines can get crazy), what better way to fix your predicament this holiday weekend than looking for your ideal match. Trust me you are not alone in this. Dating services like eHarmony are extremely busy during the holidays for this reason alone. If you are looking for a steady long-term relationship then eHarmony should be the dating service you want to try out. Their complex matching algorithm, which has had millions of dollars in research spent on it, sends eHarmony members new quality matches everyday for them to review. During the free trial, communication is free so if one or more match sparks your interest, you can send them messages.

Signing up to eHarmony is easy to do and free. All you need to do is complete the membership signup process and the matching questionnaire (which takes about 30 minutes). Once complete eHarmony will analyze your profile and send you your first set of matches. This process is completely free and no credit card is required. Just remember free trials do not include photos, secure call (a phone service), or skip straight to email. You will have to purchase a membership to use these features directly.

For more information about this service (the website and dating app) which looks to create long-term relationships between it's members, you can read our review of eHarmony.

eHarmony Delves Deep Into Data To Draw In Users

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Dating can feel like a spin of the roulette wheel. You could wind up a winner or go home a loser, and either way, your fate is in the fickle hands of Lady Luck. Run into a particularly bad string of dates and you might even think your odds are better in Vegas.

Online dating can't take luck out of the equation entirely, but matching algorithms attempt to add science into the mix. Much has been said about how data is used to help online daters meet their match, but what about the dating sites themselves?

Lynsey Tomkinson, senior marketing manager at eHarmony, spoke to CMO about how an audience segmentation project opened up a whole new world of possibilities for eHarmony. Tasked with increasing the effectiveness of the company's marketing programs, Tomkinson's team relied on data to find ways to better understand and interact with prospects and customers.

The team's investigation began with eHarmony's testimonials. In an age that's widely accepting of online dating, testimonials are no longer needed to persuade new prospects to try it for the first time. Instead, it's about persuading them to switch to eHarmony.

eHarmony also decided to dial down on its marriage-based messaging. Although the company built a strong reputation as a marriage-minded site, that motif becomes increasingly less relevant in the modern world. The company will now showcase that it's a relationship-oriented site without focusing on marriage specifically.

eHarmony launched an audience segmentation project late in 2014 to delve deeper into audience insights. The goal was to find better ways to target individuals using messages carefully tailored to their needs, interests and lifestyles. eHarmony drew on data from its 2.6 million Australian members and analyzed more than 70 million data points – the largest bespoke audience segmentation project in the company's eight-year history in Australia.

Ten unique audiences were identified based on profitability, volume and opportunity. Tomkinson's team emphasized the top three, most commercially viable segments. As a result, customer subscriptions and engagement rates leapt by double digits, while eHarmony improved the cost of its registration-to-subscription rate by 53 percent.

After the success of these data-driven experiments, the next step is to boost data analytics capability in-house. “This provides the business the case to get these systems running internally for us,” Tomkinson told CMO. eHarmony is now taking steps to build its infrastructure. Tomkinson hopes the company can produce more data-driven initiatives internally by this time next year.

“This work has set up a good foundation for us that hopefully will work well internally in the future,” she says.

For more information on this dating service please read our review of eHarmony.com.

eHarmony Free Trial this Halloween Weekend - 2015

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eHarmony is offering a free trial this Halloween weekend here in the United States and Canada. It starts Thursday October 29th and ends on Sunday November 1st.

Are you ready to be scared this Halloween weekend? If so, you should check out your matches at OTHER dating sites! At eHarmony there are no ghouls or trolls wink to worry about as all matches are generated using the eHarmony matching algorithm and are based on what you want in a partner as well as what traits matches best with your personality. eHarmony's goal is to find you a long-term relationship.

All eHarmony memberships are free and no credit card is required. It is also free to receive and review your matches. Normally you do have to pay a membership fee to communicate (sending emails) with those matches, the only exception is on free communication and trial weekends like this one. Free eHarmony communication and trial events do not include secure call (anonymous phone service), skipping the guided communication process, and viewing of profile photos.

For more details on this popular matchmaking service designed to find members long-term relationships you can read our eHarmony review.

Why Grammar Should Matter To You

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A recent article in The Wall Street  Journal pointed out the importance of using correct grammar in your online dating profile. According to surveys done in recent years by dating websites OkCupid and Match.com, grammar is by far one of the most important aspects of an online dating profile. If you mix up “your” and “you’re,” many daters will move on to the next.

But why is this? Aren’t people more concerned with great photos, as we’ve seen with apps like Tinder and Grindr? Why should online daters care about how people write – it isn’t necessarily an indication of who they are in real life or how great a match they would be. Besides, aren’t most daters attracted to physical appearances rather than writing style?

Apparently not. Match.com found that 88% of women and 75% of men in their survey of 5,000 singles said they cared about grammar most, putting it ahead of a person’s confidence and teeth.

The WSJ attributed this trend to the rise of dating apps and the common use of text slang, with abbreviations like YOLO (You only Live Once) replacing standard phrasing and sentences. While messaging has now become more of a convenience than an art, grammar has fallen by the wayside, and one way to make yourself stand out among the millions of other daters out there is to approach communicating with someone as though you put in some effort. After all, most dating apps don’t require much more effort than a swipe.

In other words, think about your professional life and how much time and care you put in to communication with your bosses and co-workers. When you send an email to a group of work colleagues, chances are you spell-checked it before pressing the “send” key, and most likely it isn’t filled with acronyms for every common phrase. If you apply the same protocol to online dating, it might seem a bit formal at first, but it definitely scores you more points. The person receiving your message is more likely to take you seriously because it looks like you have put in more time and effort.

In other words, you come across as smart and caring. Thoughtfulness goes a long way.

Grammar has been important in the online dating scene for a while, even before the popularity of texting and dating apps made bad grammar much more common. Dating websites like Match and eHarmony encouraged users to use complete sentences in their profiles and check for spelling errors. Wouldn’t you be turned off if someone you didn’t know turned in a report or emailed you with a couple of brief sentences, rife with misspellings?

A little effort goes a long way.

eHarmony Founder Discusses Success In The Competitive World Of Online Dating

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What is love in the time of Tinder and marriage in the age of Ashley Madison? You've heard the critiques. Detractors say Tinder encourages shallow hookups at the expense of meaningful relationships. And Ashley Madison... well, we all know how well things are going for them lately.

But it's not all bad news. Despite being one of the earliest players in the online dating game, eHarmony remains one of its strongest. Founder Neil Clark Warren sat down with Bloomberg to discuss how the site remains relevant despite the increasingly competitive landscape.

Warren shared some impressive stats about eHarmony. The site boasts over 66 million users and is responsible for around 2 million marriages. It's divorce rate is only 3.86%. Its fastest growing demographic is 25-35 years old. Sixty-two percent of users now come through mobile platforms. eHarmony even saw 80,000 new users sign up in a single weekend. Clearly, growth is not an issue for the company.

As to competitors, Warren feels eHarmony has nothing to fear from services like Tinder and Ashley Madison, because they're designed for difference audiences. Tinder users tend to be young and Ashley Madison users are typically not looking for long-term relationships. eHarmony, on the other hand, primarily serves older users who looking for serious partnerships.

That's not to say eHarmony is lazy in its approach to business. The company works hard to keep up with the rapidly changing online dating market – lately, for instance, by bumping up its security measures. “We've never been so serious about security,” says Warren. “We're spending several million dollars a year to make sure our security is as solid as it can be.”

eHarmony also keeps things fresh by introducing new features. Most recently, the company has announced plans to enter the professional world with a careers platform called Elevated Careers, expected to launch by December. The aim is to apply what eHarmony has learned about playing cupid to the workplace, using algorithms and other assessment tools to match applicants with their dream jobs.

Warren notes the far reaching implications of the career matchmaking service. Today only 30% of Americans say they like their jobs. If eHarmony can successfully help users find better employment opportunities, Warren promises a revolution in America – one in which people are happier in their professional lives and, in turn, happier in their personal lives.

All in all, Warren is feeling confident about the company's future. “eHarmony has never been in better shape,” he says.