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New Study Reveals Who is More Likely to Pay for a Dating App

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Dating apps are popular in part due to the low commitment factor. Most apps are free to download and begin using, so there isn’t much incentive for people to pay for enhanced services, or pay to use an app at all. You can swipe left and right, checking back for new matches at any time.

Because many dating apps have also modeled themselves after the swiping aspect of Tinder, where potential dates are judged instantly, and some argue, superficially, there is not much incentive for singles to get serious in their searches, and especially to pay for an online dating service. This has contributed to a dating app culture where daters aren’t necessarily invested or interested in serious dating.

However, a new study from Earnest, an alternative lending firm based in San Francisco, California, has revealed that people are willing to pay for a dating app, if it means they get more quality matches and have a better chance of connecting with someone and starting a relationship.

As we saw with online dating sites like Plenty of Fish, free doesn’t necessarily mean that daters are getting their needs met. In fact, many daters tried these free services only to return to the paid services later on, assuming that people using them were more serious.

Online dating services and apps vary in cost, with some starting as low as $10 per month while some can cost as much as $65 per month.

One surprising find from the study is that men seem to be more serious in their search, outnumbering women in terms of who will pay for dating services by sixteen percent.

Another interesting find: those living on the West Coast are 55 percent more likely to pay for a dating service than in other parts of the US. (So no, California residents aren’t so flaky after all!)

Overall, nearly 10 percent of those surveyed said they paid for a dating app, with Match, OkCupid and E-Harmony edging out Tinder as go-to romance resources. Forty-four percent of participants were willing to pay for Match, while 32% were willing to pay for OkCupid’s services and 22% will pay for eHarmony. (Tinder came in fourth at 9%.)    

And no surprise, older singles ages 36-50 are 50% more likely to pay for a dating app than their younger counterparts, aged 18-26.

For more information on the services mentioned in this study, you can read our reviews of Match, OkCupid, and eHarmony.

eHarmony Free Communication for a Week - March 2016

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eHarmony announced free communication from Thursday March 17th to Wednesday March 23rd, 2016. This week long event is available in the United States and Canada.

eHarmony rarely has a 7 day event where you can message all of your matches for free. If you are interested in trying out online dating and the eHarmony service in particular, I would suggest signing up for a free membership today. This way you will have a full week to try out the service at no cost to you and with no credit card required. When you do decide to join make sure to give yourself at least a half hour for the process as it takes that long to fill out your dating profile and answer the questionnaire. Most questions are multiple-choice but some do require a bit of reflecting about yourself. There are no right or wrong answers, you just want to make sure you answer the questions truthfully in terms of your point of view. After all your answers are what is used by the eHarmony matchmaking algorithm to match you with other members who are looking for a long-term relationship.

The free trial is available both on the eHarmony websites and through their dating apps which can be found on Google Play and iTunes. Features not included during this event are skipping the guided communication process and going straight to email. The guided communication component is a key part of eHarmony's process which allows member's to ask and answer questions about each other. These couple of questions allows you to break the ice with your matches and gives you something to talk about when you start to send actual messages to each other. Viewing of profile photo's and the secure phone call service, which allows you to communicate with your matches over the phone but still keep your phone number private, are also not included in this event and are for paid members only.

For more about this popular online matchmaking service, you can read our review of eHarmony.

eHarmony Free Trial Starts Now - February 2016

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The eHarmony free trial starts Thursday February 25th and continues to Monday February 29th, 2016. This 4 day event is available in both the United States and Canada, on the website and dating apps. This is the second free trial eHarmony has run this month.

Existing eHarmony members get access to the free trial automatically. If you don't have a membership all you need to do create one. No credit card is required for this, just the completion of the eHarmony profile questionnaire. The whole process takes about 30 minutes to complete depending on how long you spend answering each question. Most questions are multiple choice and it is important you answer them as truthfully as possible since each one affects the outcome of who the eHarmony matchmaking algorithm chooses to match with you.

Once you have completed the profile your will receive your first set of matches. You can now review those matches and start communicating with the ones you wish, starting with the guided communication process and then continuing on with email. You will continue to have new matches sent to you every day or so. One thing to note about the free trial is that it does not include photos, secure call, or the skip straight to email feature for the guided communication process.

To find out more about eHarmony and how it works, our eHarmony review is a good place to look.

2015 Dating Sites Reviews Single's Choice Award

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2015 Dating Sites Reviews Single's Choice Award - Gold
Recipient of Gold
2015 Dating Sites Reviews Single's Choice Award - Silver
Recipient of Silver
2015 Dating Sites Reviews Single's Choice Award - Bronze
Recipient of Bronze
Christian Mingle

The 2015 Dating Sites Reviews Single's Choice Award poll was launched on October 1st, 2015. By the beginning of January, 2016 when we closed the poll it had 459 people cast their votes. For the first question of the poll, it asked our visitors what paid dating site or app would you recommend for the Single's Choice Award. This question had 8 possible answers and included the top dating services of 2015. For this award the top voted service receives Gold, followed by Silver, and for third most voted site, Bronze.

The recipient of the Gold 2015 Single's Choice Award is Match.com. Match.com grew in popularity again this year and received 8% more votes than last year. For 2015 Match received 148 votes which is 32.24% of all votes cast.

The recipient of the Silver 2015 Single's Choice Award is eHarmony. eHarmony received 85 votes which is 18.52% of the total votes cast. This is roughly the same percentage of votes they had last year. This dating service continues to grow and launched several localized versions of their dating service in the past year.

The recipient of the Bronze 2015 Single's Choice Award is Christian Mingle. Christian Mingle received 60 votes which works out to 13.07% of all votes cast and 3% more votes than last year. This dating service continues to attract members thanks in part to a new and approved dating app which launched last year combined with a revamped web site.

Here are this year's standings for the Single's Choice award for all dating sites in the poll.

  1. Match.com
  2. eHarmony
  3. Christian Mingle
  4. Fitness Singles
  5. OurTime.com
  6. Are You Interested
  7. Zoosk
  8. Badoo

We would like to thank all our visitors who cast a vote this year for our Single’s Choice Award. The results of this award help guide our users to choose the best dating site or dating app for them. Each of the winning services receives a award badge on their review showcasing their accomplishments. All award winners are also added to the 2015 Award category.

eHarmony Free Communication this Valentines Week - February 2016

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eHarmony has setup a free communication trial which starts Wednesday morning on February 10th and runs for 5 days until the evening of Monday February the 15th. This event is for both the United States and Canada.

To be able to participate in the trial an eHarmony account is required. So if you haven't done it already, all you need to do is create a free eHarmony membership and fill out the profile questionnaire. No credit card is required. When you do fill out the profile make sure you have 30 to 40 minutes as there are a number of multiple choice questions. You can save a partially answered questionnaire and continue on later, but I always find it is better to finish it in one sitting. Also, make sure you have a few photos picked out for your profile before hand. A head shot for your main profile photo is good along with a few more photo's showing yourself having fun.

Once your profile and questionnaire is complete, eHarmony will then send you about 5 matches right away. These matches are created by the eHarmony matching algorithm which is based on years of research by eHarmony Labs. The information from your profile and questionnaire about what you want in a partner along with what best matches with your personality traits is used to figure out what eHarmony members, when matched to you, have the best chance of creating a long-term and happy relationship.

eHarmony free communication trials happen about once a month. The dating site and app (which is available both for the iPhone and Android devices) is always extra busy during this time especially in February when Valentine's Day is fast approaching. Features not included during the trial include skipping the guided communication process and going straight to email. The guided communication process is where you and your match each answer a couple of questions about yourself. These questions are picked out by you and your match and are designed to help break the ice before you start writing to each other via email. Viewing of profile photos is also only available to paying members during this event.

For more details about this popular dating matchmaking service, you can read our eHarmony review.

2015 Dating Sites Reviews Choice Awards - Match System

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2015 Dating Sites Reviews Choice Awards - Match System

The 2015 Editor’s Top Pick - Match System award recipient is eHarmony. For those of you who follow the Dating Sites Reviews Choice Awards this is no surprise as eHarmony has been winning this award since 2008. With over 66 million members since launch (way back in 2000), in our opinion eHarmony is still by far the online dating service which is best at figuring out the top matches between its members. To date eHarmony has been responsible for over 2 million marriages and of those marriages only 3.86% have gotten a divorce (which is well below the national average of over 40%).

eHarmony's matchmaking algorithm is about quality and not quantity. When you first join as a member you are required to fill out the eHarmony relationship questionnaire. It is made up of multiple choice questions designed to determine your 29 dimensions of compatibility. Once complete eHarmony then compares your results with others in their matching models to determine your ideal match which are scientifically proven to predict healthier and happier long-term relationships. After much research into relationships and how they work, eHarmony has determined which personality traits, values, and beliefs are most compatible with each other. This information is what makes up their matching algorithm and the questionnaire you fill out helps deduce traits like curiosity, intellect and conflict resolution which is used by the matching algorithm to find your matches.

Read our review of eHarmony for more information about this dating service or visit eHarmony directly.

This Year's Runner Up for this award is:Hinge