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More eHarmony Goodness

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To continue on our story about how 542 eHarmony Members Marry Every Day we dug up some more interesting statistics. Some of these fun facts are from the new Harris Interactive study while others were released by eHarmony to help celebrate their 10 year anniversary.

  • By April of last year there had been over 400 million conversations on eHarmony since launch.
  • By August of 2009 eHarmony had 30 million members register and had 30 million pictures uploaded.
  • 43.99% of newlyweds who met through an online dating service were matched by eHarmony.
  • 25.75% of newlyweds who met online (Social Network, Dating Site, etc...) where matched by eHarmony.
  • It is estimated that currently there are 1,130,006 non-married, monogamous relationships started by eHarmony.

eHarmony also found that offline, Americans met their spouses 15% of the time through work and another 15% of the time through friends. The chances of meeting your spouse at school is only 9% and through your family only just over 4%. Bars and clubs came in at 5.4%.

To find out more about this popular online matchmaking service, check out our review of eHarmony.com.

eHarmony Shopping for New Media Ad Agency

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Wow, there has been a lot of eHarmony news lately. Here is some more dealing with the marketing and media side of the business.

Industry insiders are reporting that eHarmony has reached out to a number of media agencies including Omnicom Group, WPP, Publicis Groupe and Interpublic Group of Cos. It looks like they are shopping around with their rather large marketing account. According to Kantar Media, eHarmony "spent a total of $85.4 million in domestic measured media in 2009".

For more on the story, read Advertising Age. To find out other details about this dating site you can check out our eHarmony review.

542 eHarmony Members Marry Every Day

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eHarmony commissioned a new marriage metrics study from Harris Interactive in 2009. They have released the statistics from the study this week in part to celebrate their 10 year anniversary. The last Harris Interactive study done for eHarmony was in 2007 (see Story); it concluded that 236 eHarmony users get married every day. This was based on data from April 1, 2006 to March 31, 2007. So, it has been about 3 years since this statistics has been updated. Let's see what Harris Interactive found out.

What they found was that the number of marriages per day resulting from eHarmony has doubled. On average, 542 people are married every day in the United States because of meeting online at eHarmony. Wow, this means there will be another 271 happy couples who married today, thanks to using the dating site eHarmony. This new data came from an online study from Harris Interactive which they ran during July and August of 2009. 7,994 people responded to this study, aged from 20 to 54 and who were married between Jan 1, 2008 and June 30, 2009. If you calculate it out, during this 18 month period, 148,311 eHarmony couples got married. This equals to 4.77 percent of all new marriages in the United States.

For more on this story you can read the 2009 summary of the eHarmony Marriage Metrics Study. For more about this dating site and how it matches members together, read our popular eHarmony review.

eHarmony iPhone Application is Here

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For those of you waiting, eHarmony has finally released their free iPhone Dating App today (on the day the eHarmony turns 10 no less). The App also works on the iPod Touch and the new iPad as well. Our quick test found the App fast and responsive. eHarmony users on the iPhone (without using Safari) can now view new and existing matches, communicate with them through the guided process and mail, and modify your photos. Free eHarmony members can also subscribe through the App as well.

One question I have is, I wonder if they will open up communication on the iPhone App during eHarmony's free communication weekends? They probably will but I guess we will just have to wait and see. I expect the next free communication weekend to happen in 2 weeks.

To try out the new Dating App, visit iTunes and to find out more about this dating site, check out our eHarmony review.

eHarmony offers 10 Days of Free Communication

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Instead of a Free Communication Weekend (FCW), eHarmony has decided to have a 10 day long Free Communication Event! As far as I know this is the first time eHarmony has had a 10 day event. Most Free Communication promotions are less than half the length of time at 4 days. Free communication for this event starts this Friday July 23, 2010 and runs straight through to Sunday August 1, 2010. As with the Free Communication Weekends, members during this time period will be able to create a profile, take the eHarmony Questionnaire, receive matches and then communicate with them all at no cost and with no credit card required. Features available only to paid members during this promotion are viewing profile pictures, eHarmony Mail and Fasttracking the guided communication process.

If you are thinking about trying out eHarmony, this weekend would be a good time to start. The next 10 days will certainly be busy as old and new members take advantage of this event. For new members this is a great way to learn how to use eHarmony and it will give you a good idea on how eHarmony's matching system works. This will probably be one of the busiest weeks on eHarmony this summer thanks to it being prime vacation time, and this event.

This Free Communication Event/Weekend will be eHarmony's 27th. The last FCW was held on the Independence Day Holiday Weekend only 3 weeks ago (see Story).

For more information on this popular online matchmaking service, you can check out our review of eHarmony.

eHarmony and REO Speedwagon Contest

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eHarmony has teamed up with 80's band REO Speedwagon and launched a contest that allows couples who found each other on eHarmony to showcase their love by submitting a video of them singing one of REO Speedwagon's songs. Submitted videos will be voted on by the general public to determine the best one. There will be a prize package for 10 of REO Speedwagon's concert dates on their "Love on the Run" tour which the winners will receive a pair of tickets for the show and dinner backstage served by members of REO Speedwagon.

When contestants submit their video (on the eHarmony Youtube channel) you need to tag the video for the concert date you wish to attend. Videos can be sung or lip-synched and eHarmony encourages you to be as creative as possible (as long as it is rated PG).

For more on the contest including the full terms and what concert dates the contest is for, read the Official eHarmony Blog and for more details on this dating site you can read our eHarmony.com review.