Ask a group of people to describe eHarmony and they would probably paint a similar picture. It’s respected, trusted, and scientific - a service rooted in strong values with a focus on long-term relationships over quickie weekend flings.
In other words, in a sea of swipes, eHarmony is a dating service that takes love seriously. It doesn’t have the built-in emoji of Grindr or the Spotify integration of Tinder, but for the single who’s ready to settle down, it’s a no-nonsense and effective option.
It may come as a surprise, then, to hear that eHarmony’s famously serious service is looking into something decidedly un-serious: humor.