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Bumble Sets Its Sights On A Different Kind Of Connection: Business Networking

Bumble
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Bumble made it easy to swipe for dates. With BumbleBFF, it also made it easy to swipe for friends. Now, with the launch of BumbleBizz this past summer, the app hopes to work its magic on the job market.

Bumble founder Whitney Wolfe told the Observer that BumbleBizz will be “the hyper-local version of LinkedIn, but with really clear connections versus missed opportunities.”

The format is familiar to anyone who has used Bumble or BumbleBFF (or really any other swipe-based dating app). Users can create a separate BumbleBizz profile and indicate preferences like location and industries of interest. The same swiping mechanism is used to make matches, except in this case, those matches are potential connections and mentors for on-demand networking. And, as is famously the case for the dating app, female users have to make the first move.

How Dating Apps are Evolving After the U.S. Election

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Let’s face it, the U.S. election was a polarizing event, and now that it’s over, people in both camps are weary of those in the other. This can make two strangers who meet via a dating app hesitant about each other. Should they talk politics or not? Will political party allegiance be a factor in whether or not the relationship moves forward?

More and more daters are wondering where their dates stand politically than ever before. For many, it’s not about playing politics, but about connecting over shared values. Conservatives and Democrats are very divided in what’s most important on a more personal level, so much so that it can affect romantic relationships.

Bumble Raises Over $28K For Planned Parenthood With Instagram

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Bumble stands with Planned Parenthood. The woman-centric, feminist-leaning dating app led by Whitney Wolfe raised $28,747 for the nonprofit organization by harnessing the power of Instagram.

On Friday October 21, Bumble posted an image to the social network that said: “For every like this post gets, Bumble will donate a dollar to Planned Parenthood.” In the caption, the company was careful to note that it wasn’t “a political post.”

“Our team is a mixing pot, some of us are republicans, some are democrats, some are independents, and some aren’t even from America, but every single one knows how important it is for women to have safe and affordable healthcare,” reads the note. “At the end of the day, women’s rights are fundamental human rights.”

Bumble Banned Mirror Selfies And Other Awful Dating Photos

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Think about your least favorite photos on dating profiles. There’s the group shot where it’s impossible to tell who the subject is supposed to be. There’s the picture of a pet or an inanimate object that doesn’t include the subject at all. There’s the unsolicited dick pic sent in messages.

And there’s the shirtless mirror selfie. It’s not only the butt of countless Internet jokes, it’s also the most left-swiped profile picture on Bumble. A full 86% of reported profiles on Bumble include mirror selfie photos. It got the Bumble team thinking…

If they’re not enriching the dating app experience, why allow them at all?

Celebrities Turning to Dating Apps to Meet People

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Even the rich and famous have a hard time meeting new people to date. According to Teen Vogue, model and reality TV star Kendall Jenner has a profile up on popular female-centric dating app Bumble.

This isn’t the first time a celebrity has put up a public profile on a dating app. Hillary Duff had a profile on Tinder and was filmed dating a few guys she met on the app for her reality TV show. Lily Allen and Lindsay Lohan have been public about their profiles and experiences using Tinder, too. And Kendall’s older sister Kourtney put a profile on Bumble, and was encouraged by sister Kylie to start looking for dates via the app.

Bumble Will Soon Verify Users’ Identity With Selfies

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Bumble has been making big moves this year. First, in an effort to even the playing field, the app announced that male users must respond to women’s messages within 24 hours or they lose the match. CEO Whitney Wolfe also announced plans to take Bumble beyond dating into the world of business networking.

The company’s latest update is designed to prevent its users from falling prey to catfishers. How they intend to do it is the fun part.

Bumble’s new plan to outsmart scammers is a photo feature that prompts users to verify their accounts by submitting selfies. Yes, it’s 2016 and selfies are here to save us all.