Are you on Tinder? Chances are, you’re also a member of a traditional online dating site – and many of you are paying for the service. According to a recent survey by Global Web Index, 70% of Tinder users also use an online dating site – and the majority are accessing all dating sites through their phones (58%).
Tinder has changed the online dating market in a big way – more people are participating, simply because Tinder has helped online dating lose its stigma by providing a low-intensity, game-like experience. It’s much easier to swipe left and right according to potential matches' looks, and have Facebook and Instagram photos populate your profile without having to do much. It takes the pressure off of the whole experience, plus it’s free unless you upgrade to Tinder Plus.
However, many people who use Tinder want to add to their online dating experience, and therefore join paid sites like Match.com along with other online dating sites, paid or free (although most free online dating services are moving to a tiered premium service model to create more revenue).
Global Web Index found some interesting statistics in their study – including the fact that 31% of those surveyed used an online dating site in the last month, but only 1% used Tinder. Six percent used a location-based dating app, which means people are looking for other alternatives to Tinder, even in the dating app market.
Obtaining revenue from Tinder Plus could be an obstacle for the company. According to Global Web Index, only 14% of online dating site users as a whole pay for a service, while 24% of Tinder users pay for an online dating site (which makes it seem likely they wouldn't also pay for Tinder). And more than a third of dating app users say they use ad-blocking software, which means premium services like Tinder Plus have to come up with compelling features to attract paying clients, in addition to promising an ad-free experience. Perhaps this is why the company is placing limits on its free service, restricting the number of profiles a user can look at each day – to get people to invest in the paid service.
One last interesting statistic from the study: men outnumber women on Tinder 6 to 4, so ladies are definitely at an advantage using the app. However, although half of Tinder users are single, a substantial amount (30%) are married, and another 12% consider themselves in a relationship – even though they are on Tinder.
So if you decide to use Tinder, it’s a safe bet that your online dating experience will be enhanced if you decide to invest in another service as well.