With the amount of media attention Tinder receives, you’d think it was the only dating app on the market - or if not the only option, at least the most popular one.
But the numbers tell a different story. Technology company Quantcast reviewed over 480,000 searches from January 6, 2017 - February 5, 2017 to discover which dating services singles in America prefer. They found that not only do different states have different preferences, preferences seem to come in clusters. And they’re not always what you’d expect.
Overall, old-school dating service PlentyOfFish won the most states with its free app. It may not have the hype of its newer, fancier competitors, but in this case slow and steady won the race. POF was especially popular in the south, southwest, and midwest.
Tinder scored a respectable second place. Its biggest fans, perhaps surprisingly, weren’t located in the country’s Millennial-packed major cities. Instead Quantcast found them in the north, in states like Montana and Minnesota, and in Alaska.
Grindr performed well in coastal states. The gay dating app ruled California and Maine, but also proved popular in states that are traditionally less LGBT-friendly. Grindr was the also the most searched service in Nevada, Missouri, and Mississippi.
The Bible Belt made its presence known in Quantcast’s data. Kansas and Louisiana preferred to use Catholic Match in their search for traditional soulmates.
Love seekers in New England, on the other hand, showed their love for defying tradition by favoring Bumble. The female-led dating app came in at number one for users in Connecticut, Massachusetts, and Maryland.
New Yorkers, never ones to follow trends, searched for Happn above any other dating app. Colorado and Hawaii were also upstarts, being the only states to make Hinge and Coffee Meets Bagel (respectively) their number ones.
Singles in the Pacific Northwest looked even farther north to find their matches (and an escape from U.S. politics). Users there searched most for Maple Match, an app designed to help Americans and Canadians find the perfect date on the other side of the border.
After profiling the users of these popular apps, Quantcast found that:
- The highest income searchers were for Bumble, Maple Match, and Hinge
- The oldest searchers were for Catholic Match, followed by long-standing services eHarmony and Match
- Match.com was the only site where searchers skewed toward people with children
- Searchers for Tinder and POF were less likely to have graduate degrees
- The user base of OkCupid, eHarmony, Catholic Match, and Bumble was majority female; all other services skewed toward men
Check out the Quantcast map in action here.